Bad home internet is like a head full of hornets in Xfinity's humorous campaign

The Comcast-owned brand is also launching a playlist of frustrated screams for Halloween

Published On
Oct 25, 2022

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A new campaign from Xfinity, the Comcast internet provider, aims to depict that putting up with bad home internet is unacceptable. To do that, it shows some other long-suffering people putting up with unacceptable afflictions: like living with a hornet's nest on your head, or a bear trap clamped around your leg.

The comedic ads, by Goodby Silverstein & Partners, were directed by Spencer Riviera of O Positive Films.


In addition to the spots, in time for Halloween, the agency and brand also created a companion audio campaign: a haunted-house-inspired playlist composed of "the frustrated screams of people who know what it’s like not to have home internet." It's  available to stream on SoundCloud and YouTube for Halloween parties and trick-or-treat parades. 


Oct 25, 2022
Client :
Agency :
Goodby Silverstein & Partners
Chief Marketing Officer :
Sophia Ahmad
SVP Brand Marketing :
Todd Arata
VP Multicultural Brand Marketing :
José E Vélez Silva
Sr. Manager Multicultural :
Deborah Costela
Manager Multicultural :
Adrienne Simpson
Chief Creative Officer & Partner :
Margaret Johnson
Executive Creative Director :
Jim Elliott
Creative Director :
Jon Wolanske
Creative Director :
Jon Wyville
Copywriter :
Matt Bottkol
Art Director :
Grant Piper
Senior Art Director :
Felipe Antonioli
Copywriter :
Toan Mai
Art Director :
Quynh Tran
Design Director :
Ryan Self
Designer :
Pedro Zuccolini
Director of Production :
Jim Haight
Executive Producer :
Stephanie DeNatale
Senior Producer :
Cindy Epps
Senior Producer :
Lorraine Schreyer
Sound Design :
David Michel-Ruddy
Motion Artist :
Chad Ford
Executive Group Account Director :
Chad Bettor
Account Director :
Sam Carolan
Account Manager :
Anders Eddy
Assistant Account Manager :
Sophie Richards
Deputy Brand Strategy Director :
Kelly Evans-Pfeiffer
Junior Brand Strategist :
Lyniece Hill
Deputy Director of Research Strategy :
Jane Warren
Communications Strategy Director :
Maren Severtson
Communications Strategist :
Shneur Silverstein
Director of Business Affairs :
Judy Ybarra
Senior Business Affairs Manager :
Annie Holmgren
Production Business Manager :
Yelena Kompaneyets
Production Company :
O Positive
Director :
Spencer Riviera
Director of Photography :
Kristian Kachikis
Producer :
Jason Reda
Executive Producer :
Ralph Laucella
Executive Producer :
Marc Grill
Editorial Company :
Editor :
Jim Hutchins
Assistant Editor :
Jim Hutchins
Executive Producer :
Jane Hutchins
Telecine :
Colorist :
Dave Hussey
Color Producer :
Mario Castro
Telecine :
Royal Muster
Colorist :
Dave Ludlam
Color Producer :
Thatcher Peterson
VFX & Finishing Company :
House of Parliament
Executive Producer :
Lexi Stern
Senior VFX Producer :
Michael Novo
Shoot Supervisor :
Keith Sullivan
Shoot Supervisor :
Philip Ineno
Creative Director :
Keith Sullivan
Music :
Sound Design :
Lime Studios
Sound Designer :
Joel Waters
Creative Director :
Joel Waters
Head of Production :
Susie Boyajan
Mix :
Lime Studios
Mixer :
Joel Waters
Assistant Mixer :
Collin Thomas
Producer :
Cassie Underwood
Executive Producer :
Susie Boyajan

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