Bad home internet is like a head full of hornets in Xfinity's humorous campaign
The Comcast-owned brand is also launching a playlist of frustrated screams for Halloween
Editor's Pick
A new campaign from Xfinity, the Comcast internet provider, aims to depict that putting up with bad home internet is unacceptable. To do that, it shows some other long-suffering people putting up with unacceptable afflictions: like living with a hornet's nest on your head, or a bear trap clamped around your leg.
The comedic ads, by Goodby Silverstein & Partners, were directed by Spencer Riviera of O Positive Films.
In addition to the spots, in time for Halloween, the agency and brand also created a companion audio campaign: a haunted-house-inspired playlist composed of "the frustrated screams of people who know what it’s like not to have home internet." It's available to stream on SoundCloud and YouTube for Halloween parties and trick-or-treat parades.
Credits
- Date
- Oct 25, 2022
- Client :
- Xfinity
- Agency :
- Goodby Silverstein & Partners
- Chief Marketing Officer :
- Sophia Ahmad
- SVP Brand Marketing :
- Todd Arata
- VP Multicultural Brand Marketing :
- José E Vélez Silva
- Sr. Manager Multicultural :
- Deborah Costela
- Manager Multicultural :
- Adrienne Simpson
- Chief Creative Officer & Partner :
- Margaret Johnson
- Executive Creative Director :
- Jim Elliott
- Creative Director :
- Jon Wolanske
- Creative Director :
- Jon Wyville
- Copywriter :
- Matt Bottkol
- Art Director :
- Grant Piper
- Senior Art Director :
- Felipe Antonioli
- Copywriter :
- Toan Mai
- Art Director :
- Quynh Tran
- Design Director :
- Ryan Self
- Designer :
- Pedro Zuccolini
- Director of Production :
- Jim Haight
- Executive Producer :
- Stephanie DeNatale
- Senior Producer :
- Cindy Epps
- Senior Producer :
- Lorraine Schreyer
- Sound Design :
- David Michel-Ruddy
- Motion Artist :
- Chad Ford
- Executive Group Account Director :
- Chad Bettor
- Account Director :
- Sam Carolan
- Account Manager :
- Anders Eddy
- Assistant Account Manager :
- Sophie Richards
- Deputy Brand Strategy Director :
- Kelly Evans-Pfeiffer
- Junior Brand Strategist :
- Lyniece Hill
- Deputy Director of Research Strategy :
- Jane Warren
- Communications Strategy Director :
- Maren Severtson
- Communications Strategist :
- Shneur Silverstein
- Director of Business Affairs :
- Judy Ybarra
- Senior Business Affairs Manager :
- Annie Holmgren
- Production Business Manager :
- Yelena Kompaneyets
- Production Company :
- O Positive
- Director :
- Spencer Riviera
- Director of Photography :
- Kristian Kachikis
- Producer :
- Jason Reda
- Executive Producer :
- Ralph Laucella
- Executive Producer :
- Marc Grill
- Editorial Company :
- Hutchco
- Editor :
- Jim Hutchins
- Assistant Editor :
- Jim Hutchins
- Executive Producer :
- Jane Hutchins
- Telecine :
- CO3
- Colorist :
- Dave Hussey
- Color Producer :
- Mario Castro
- Telecine :
- Royal Muster
- Colorist :
- Dave Ludlam
- Color Producer :
- Thatcher Peterson
- VFX & Finishing Company :
- House of Parliament
- Executive Producer :
- Lexi Stern
- Senior VFX Producer :
- Michael Novo
- Shoot Supervisor :
- Keith Sullivan
- Shoot Supervisor :
- Philip Ineno
- Creative Director :
- Keith Sullivan
- Music :
- Musicbed
- Sound Design :
- Lime Studios
- Sound Designer :
- Joel Waters
- Creative Director :
- Joel Waters
- Head of Production :
- Susie Boyajan
- Mix :
- Lime Studios
- Mixer :
- Joel Waters
- Assistant Mixer :
- Collin Thomas
- Producer :
- Cassie Underwood
- Executive Producer :
- Susie Boyajan
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