Barbour, the famous British waxed jacket brand, has created a Christmas campaign this year around beloved character Paddington Bear, faithfully recreating the style of the original illustrations from Michael Bond's children's books.
While the iconic Peruvian stowaway has appeared before in a Christmas campaign for Marks & Spencer in 2017, that was in his more modern CGI film version guise. This time Barbour's creative agency Thinking Juice worked with Passion Pictures and directors Againstallodds (the Swedish talents behind impressive holiday ads including the Spanish Lottery's award-winning "Justino") to bring Peggy Fortnum's original illustrations from the 1958 book to life. Every frame of the animation is hand drawn and painted with close to 3000 hours of work since May going into the design, animation and composition of the final film.
The story is true to the spirit of Paddington making a mess in his attempts to do good, as he re-waxes Mr. Brown’s beloved Barbour jacket for Christmas. There's also a sustainability message here, as Barbour emphasizes how re-waxing the jacket will help it last for years.
To support the campaign, Barbour is launching a children’s Paddington Bear collection that includes jersey sweats and hoodies as well as nightwear, hat and scarf sets, beanie hats and wellington socks, all with humorous Paddington Bear illustrations by Fortnum.
The agreement was brokered by The Copyrights Group, the Vivendi Company that owns the Paddington brand.