Barilla salutes longtime endorser Mikaela Shiffrin after her record-setting 87th World Cup victory

Brand releases a tribute film and specially shaped 8 and 7 pasta shapes to congratulate the U.S. skiing great

Published On
Mar 13, 2023
Skier Mikaela Shiffrin in her race gear looking at the camera

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Ski racer Mikaela Shiffrin won her 87th World Cup race this weekend, passing Swedish champion Ingemar Stenmark’s record that had stood for 34 years. And now, one of her longtime brand partners, Barilla, is congratulating her—with a tribute film and a limited-edition product.

Barilla has been with Shiffrin almost from the beginning—with her Barilla helmet and hats a familiar sight on the slopes. Today, through Publicis Italy/Le Pub, the brand has unveiled a 90-second spot tracking their history together:


The tribute also extends to a special limited-edition pasta pack uniquely for Shiffrin, with pasta in the shapes of an 8 and a 7. They are making 87 of them, one for Mikaela and the rest to be both auctioned and sold via the Charity Stars platform. Proceeds will go to support Food for Soul charity, a nonprofit founded by chef Massimo Bottura to raise awareness on the topics of food wastage and hunger.

Special Mikaela Shiffrin pack of Barilla pasta


Mar 13, 2023
Client :
Agency :
Le Pub
Global CEO :
Bruno Bertelli
Cristiana Boccassini
Mihnea Gheorghiu
Global Executive Creative Director :
Selim Unlusoy
Global Executive Creative Director :
Domenico Manno
Associate Creative Director :
Tim Cantow
Junior Art Director :
Rimma Krasavina
Global Head of PR and Communication :
Isabella Cecconi
PR Manager :
Eleonora Botta
Global Client Service Director :
Simona Coletta
Account Director :
Alberto Pinto
Junior Account :
Federica Rossi
Strategy Director :
Ricardo Coen
Strategic Planner :
Elisa Fiorentini
Head of Social and Content :
Valentina Salaro
Social Media Manager :
Saraluna Micciche
Progress Manager :
Elisa Petrone
Progress Manager :
Alessia Cornali
Head of TV :
Francesca Zazzera
Producer :
Margherita Fonseca
Editor :
Damaso Queirazza

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