Barilla salutes longtime endorser Mikaela Shiffrin after her record-setting 87th World Cup victory
Brand releases a tribute film and specially shaped 8 and 7 pasta shapes to congratulate the U.S. skiing great

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Ski racer Mikaela Shiffrin won her 87th World Cup race this weekend, passing Swedish champion Ingemar Stenmark’s record that had stood for 34 years. And now, one of her longtime brand partners, Barilla, is congratulating her—with a tribute film and a limited-edition product.
Barilla has been with Shiffrin almost from the beginning—with her Barilla helmet and hats a familiar sight on the slopes. Today, through Publicis Italy/Le Pub, the brand has unveiled a 90-second spot tracking their history together:
The tribute also extends to a special limited-edition pasta pack uniquely for Shiffrin, with pasta in the shapes of an 8 and a 7. They are making 87 of them, one for Mikaela and the rest to be both auctioned and sold via the Charity Stars platform. Proceeds will go to support Food for Soul charity, a nonprofit founded by chef Massimo Bottura to raise awareness on the topics of food wastage and hunger.
Credits
- Date
- Mar 13, 2023
- Client :
- Barilla
- Agency :
- Le Pub
- Global CEO :
- Bruno Bertelli
- CCO :
- Cristiana Boccassini
- CCO :
- Mihnea Gheorghiu
- Global Executive Creative Director :
- Selim Unlusoy
- Global Executive Creative Director :
- Domenico Manno
- Associate Creative Director :
- Tim Cantow
- Junior Art Director :
- Rimma Krasavina
- Global Head of PR and Communication :
- Isabella Cecconi
- PR Manager :
- Eleonora Botta
- Global Client Service Director :
- Simona Coletta
- Account Director :
- Alberto Pinto
- Junior Account :
- Federica Rossi
- Strategy Director :
- Ricardo Coen
- Strategic Planner :
- Elisa Fiorentini
- Head of Social and Content :
- Valentina Salaro
- Social Media Manager :
- Saraluna Micciche
- Progress Manager :
- Elisa Petrone
- Progress Manager :
- Alessia Cornali
- Head of TV :
- Francesca Zazzera
- Producer :
- Margherita Fonseca
- Editor :
- Damaso Queirazza
Need a credit fix? Contact the Creativity Editors
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