Eve and Villanelle stalk each other on billboards in campaign for 'Killing Eve' Season 2

BBC viewers in the U.K. will also see a Twitter meltdown and song requests on radio

Published On
Jun 05, 2019

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U.S. viewers have already been able to see the second season of the award-winning BBC America spy drama "Killing Eve," but fans in the U.K. have had to wait until this coming weekend to find out what happens after agent Eve Polatstri (Sandra Oh) tried to stab assassin Villanelle (Jodie Comer) to death. 

Ahead of the launch, the BBC has unveiled a campaign themed around "Public Displays of Obsession" that includes billboards, radio and social media. The billboards, on display around London, feature messages from one to the other such as "Have you seen my girlfriend," "I'm going to make you sorry, baby," and "I thought you were special."

Villanelle will also bombard BBC Radio 1 with song requests for Eve, with the hashtag #Crazy4Eve. On Twitter, people will see messages from Villanelle having a meltdown as she she frantically looks for her “girlfriend” Eve, exceeding the maximum number of tweets allowed and being locked out of her account. 

Killing Eve Public Displays of Obsession Social

Fans are being invited to locate all of Villanelle’s billboards, share their photographs online and call Eve Polastri’s voicemail on 07788 387000 themselves.

The campaign was created in-house by BBC Creative. “The traditional objective of mass media campaigns is to talk directly to the audience," said Laurent Simon, executive creative director at BBC Creative in a statement. "It was great fun to put a fresh spin on this concept and let our 'Killing Eve' characters generate the excitement themselves through Eve and Villanelle’s public displays of obsession."

About

Credits

Date
Jun 05, 2019
Client:
BBC America
Client:
BBC Creative
Executive Creative Director:
Laurent Simon
Head of Planning:
Michael Lean
Head of Production:
James Wood
Creative Director:
Susan Ayton
Creative:
Emma Brooke
Creative:
Stuart Gittings
Producer:
Rachel Roberts
Project Manager:
Astrid Reiner
Planner:
Jenny Double
Production Manager:
Sophie Knott
Production Coordinator:
Georgina Williams
Head of Social:
Ashley Temple
Audio:
Kate Dinsdale
Senior Designer:
Eleanor Ridsdale
Designer:
Veronica Law
Designer:
Joao Miranda
Head of Marketing:
Chris Hooper
Marketing Manager:
Harriet Gunning
Marketing Executive:
Leah Hennessy-Williams
Marketing Executive:
Elysia Mountain

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