TBWA-Singapore : Be Careful Where You Land

How do you sell Hasbro's Monopoly in Singapore? With the high-stakes excitement of instant pauperism. "Anyone who's played this game will know how disastrous it can be to land on someone else's property," says TBWA/Singap

Published On
Jan 21, 2007

Editor's Pick

How do you sell Hasbro's Monopoly in Singapore? With the high-stakes excitement of instant pauperism. "Anyone who's played this game will know how disastrous it can be to land on someone else's property," says TBWA/Singapore AD Aaron Phua. "As a matter of fact, one unfortunate move could be enough to drive you from riches to rags

Credits

Date
Jan 22, 2007
Executive Creative Director :
Graham Kelly
Creative Director :
Mike Shackle
Creative Director :
John Sheterline
Art Director :
Aaron Phua
Art Director :
A.S. Anam
Copywriter :
Ed Cheong
Photographer :
Teo Chai Guan
Artist/Illustrator :
Nelson Yu
Agency :
TBWA-Singapore

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