TBWA-Singapore : Be Careful Where You Land

How do you sell Hasbro's Monopoly in Singapore? With the high-stakes excitement of instant pauperism. "Anyone who's played this game will know how disastrous it can be to land on someone else's property," says TBWA/Singap

Published On
Jan 21, 2007

Editor's Pick

How do you sell Hasbro's Monopoly in Singapore? With the high-stakes excitement of instant pauperism. "Anyone who's played this game will know how disastrous it can be to land on someone else's property," says TBWA/Singapore AD Aaron Phua. "As a matter of fact, one unfortunate move could be enough to drive you from riches to rags

Credits

Date
Jan 22, 2007
Executive Creative Director:
Graham Kelly
Creative Director:
Mike Shackle
Creative Director:
John Sheterline
Art Director:
Aaron Phua
Art Director:
A.S. Anam
Copywriter:
Ed Cheong
Photographer:
Teo Chai Guan
Artist/Illustrator:
Nelson Yu
Agency:
TBWA-Singapore

Need a credit fix? Contact the Creativity Editors

Project Type