A Wee Bitty Lincoln Beholds the Majesty of Illinois in Quirky Tourism Spot
Mini Abe Gets Overwhelmed in His Latest Adventures
Editor's Pick
A wee version of America's 16th President Abraham Lincoln, aka MiniAbe, continues his exploratory escapades in this hilarious ad for the Illinois Office ofTourism, created out of JWT Chicago. In it, Little Lincoln travels around the state letting out a big "Whoah!" as he takes in its impressive sites -- from the Garden of the Gods to the Chicago beachfront.
The integrated campaign rolls out in 16 U.S. markets, and later this year will extend to the U.K., Germany, Canada and national cable. A second spot is set to break in early May. Viewers can enjoy more of MiniAbe and get more info on the Enjoy Illinois website.
JWT Chicago introduced MiniAbe in a campaign last fall, where he literally "fell" in all kinds of places to encourage travelers to be more spontaneous with their adventures.
Credits
- Date
- Mar 24, 2014
- Brand :
- Illinois Office of Tourism
- Client :
- Illinois Office of Tourism
- Executive Creative Director :
- Dan Bruce
- Creative Director/ Copywriter :
- Gary Korrub
- Creative Director, Art Director :
- Terra Hambly
- Executive Producer :
- Alec Pinkston
- Agency Producer :
- Carolyn James
- Director :
- Seth Henrickson
- Production Company :
- Odd Machine
- Editor :
- Steve Morrison
- Director, Photography :
- Seth Henrickson
- Sound Design :
- Eric Cauwels (Chicago Recording)
- Media :
- Maxus
- Client Deputy Director :
- Jen Hoelzle
- Client Assistant Deputy Director :
- Jan Kemmerling
- Marketing Manager :
- Lisa Link
- Agency :
- JWT-Chicago
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