Sexy 'Player' Pulls a Fast One on His Gal in Sweet Levi's Story
FCB West Brings Romance Back to the Brand
Editor's Pick
This sexy ad for Levi's created out of FCB West and directed by Rattling Stick's Sara Dunlop feels like it belongs right there with some of the brand's best romantic stories. Remember BBH's "Dangerous Liaisons?"
In this one, a handsome cad wakes from a night of fun, leaving his gal pal to snooze as he quietly slips his jeans back on and tiptoes out of her apartment. As he goes about his day, he gives flirtatious glances to all the beautiful women he encounters, including the lovely lady at the coffee shop.
Cut back to the apartment and Miss Sleepy looks a bit disappointed to find her guy gone. She gets dressed, shrugs it off and seems ready to get on with her life -- until she encounters a pleasant surprise at her door.
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Credits
- Date
- Aug 13, 2015
- Client :
- Levi's
- Client :
- Levi's
- Agency :
- FCB
- Chief Marketing Officer :
- Jen Sey
- Head of Global Marketing :
- Chris Jackman
- Senior Manager of Global Consumer Marketing :
- Lauren Uchrin
- Manager of Global Consumer Marketing :
- Kerstin Ulf
- Chief Creative Officer :
- Karin Onsager-Birch
- Senior Vice President/Group Creative Director :
- Colin McRae
- Senior Vice President/Group Creative Director :
- Karl Dunn
- Senior Vice President/Group Creative Director :
- Adam Nowak
- Senior Copywriter :
- Chris Waigand
- Senior Copywriter :
- Steve OBrien
- Senior Vice President, Group Account Director :
- Vicki McRae
- Vice President, Account Director :
- Rebecca Pollock
- Account Supervisor :
- Lauren Geismar
- Assistant Account Executive :
- Abby McBeth
- TV Production Company :
- Rattling Stick
- TV Production Company :
- The Lift
- Director :
- Sara Dunlop
- Executive Producer :
- Joe Biggins
- Line Producer :
- Stuart Bentham
- Editorial House :
- Optimus
- Producer :
- Therese Hunsberger
- Editor :
- Nate Cali
- Art Director :
- Amy Matheu
- Art Director :
- Jacob Pepper
- Visual Effects :
- MPC LA
- Executive Producer :
- Elexis Stern
- Producer :
- Abisayo Adejare
- Visual Effects Supervisor :
- Benji Davidson
- Grade :
- MPC LA
- Colorist :
- Mark Gethin
- Agency :
- FCB
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