Wondering About Bedtime in Oreo's Latest Melody

New spot gives different lyrics to catchy track

Published On
Jun 03, 2013

Editor's Pick

Oreo continues its Wonderfilled campaign through The Martin Agency with this cute bedtime spot directed by Psyop's Todd Mueller and Kylie Matulick that features live-action footage with an animation overlay. The original melody of the song remains the same, but words and singer are different; the songs will continue to adapt to the theme of each spot.

Credits

Date
Jun 03, 2013
Brand:
Oreo
Client:
Oreo
Agency:
The Martin Agency
Chief Creative Officer:
Joe Alexander
Group Creative Director:
Jorge Calleja
Creative Director:
David Muhlenfeld
Creative Director:
Magnus Hierta
Senior Art Director:
Brig White
Senior Vice President, Managing Director:
Steve Humble
Senior Broadcast Director:
Kathy Lippincott
Broadcast Producer:
Heather Tanton
Junior Broadcast Producer:
Caroline Helms
Group Account Director:
Rich Weinstein
Account Supervisor:
Laurel Busony
Account Executive:
Molly Holmes
Project Manager:
Chloe Boz
Senior Business Manager:
Amy Trenz
Group Talent and Music Director:
Juanita McInteer
Lead Flame Artist:
Kim Stevenson
Executive Producer:
Luisa Murray
Producer:
Shannon Alexander
Editor:
Brett Nicolletti
2D Animator:
Kendra Ryan
2D Animator:
Dylan Spears
Colorist:
Kim Stevenson
Audio Post Company:
Elias Arts
Original Music:
David Muhlenfeld
Composer:
Fritz Doddy
Executive Producer:
Kala Sherman
Global Marketing Communications:
Jill Baskin
Brand Marketing Director:
Janda Lukin
Brand Manager:
Kristin Hajinlian
Senior Associate Brand Manager:
Susan Burris
Vice President/Planning Director:
John Gibson
Director:
Todd Mueller
Director:
Kylie Matulick
Production/Animation:
Psyop

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Project Type