Serena Williams sings 'I Touch Myself' for Breast Cancer Awareness

Australian campaign for Berlei features the tennis star covering song by The Divinyls

Published On
Oct 02, 2018

Editor's Pick

Serena Williams has added singing to her many talents -- and it's all for a good cause.

The tennis superstar teamed up with Australian Breast Cancer Awareness this week in conjunction with lingerie brand Berlei by recording a video of herself singing "I Touch Myself" by the Divinyls. (The track was originally recorded by celebrated diva Chrissy Amphlett of the Divinyls, who passed away from breast cancer in 2013.)

She appears in the video (directed by Daniel Askill, the Grammy-nominated director of Sia’s "Chandelier") against a dark background, bare-chested with hands over her breasts -- and with an impressively strong voice that suggests that when the tennis career is finally over, there could be a future in entertainment. 

Williams released an 80 second version of the song on her social channels, while a one minute version will run on TV. It's a continuation of an ongoing breast cancer campaign by JWT Sydney that centers on the song; others who have appeared in the campaign include some of Australia's biggest female stars, including Olivia Newton-John. 

J Walter Thompson Sydney's executive creative director Simon Langley comments: “Getting young women to pay attention to a breast cancer message isn’t easy. But grabbing their attention with the things they love is. So we decided to start this important conversation by speaking to some of their greatest passions: music, sport and celebrity.  And Serena is no ordinary celebrity.  She’s a strong, powerful ambassador who is not afraid to stand up and make herself heard on the issues close to her heart."

 

Credits

Date
Oct 02, 2018
Agency:
JWT-Sydney
Client:
Berlei

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