Beterbiev-Bivol boxing match gets epic promo with announcing legend Michael Buffer
BigTime Creative Shop crafts another cinematic film for the sport, set in a grand European opera house
Editor's Pick
Let’s get ready to ... Riyadh!!!
BigTime Creative Shop has released its latest cinematic boxing promo, this time promoting the upcoming Riyadh Season rematch between Artur Beterbiev and Dmitry Bivol. “The Last Crescendo” is set in a grand European opera house, complete with a full symphony and a cameo by Michael “Let’s Get Ready to Rumble” Buffer, the famous ring announcer.
Also read: Usyk vs. Fury boxing trailer presents the fighters’ anxiety as a waking nightmare
The film is divided into three acts and was directed by Alan Masferrer through ProdCo. Filming took place over four days in Serbia. The original operatic soundtrack was composed by Philip Kay.
“Their last fight was a masterpiece—a symphony of drama, emotions and complexity—taking fans through every high and low. Yet the symphony remains unfinished,” said Rayyan Aoun, chief creative officer at BigTime. “Our film aims to capture the drama in a performance that transcends the ring—blending the raw drama of boxing with the grandeur of classical music to create a theatrical masterpiece that fuses sport and art in an unforgettable way.”
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Credits
- Date
- Feb 11, 2025
- Client :
- Riyadh Season
- Agency :
- BigTime Creative Shop
- Chairman :
- H.E. Turki Alalshikh
- CEO :
- Mohammed Sehly
- CCO :
- Rayyan Aoun
- Creative Director :
- Saymon Medeiros
- Associate Creative Director :
- Hazem Kamal
- Senior Art Director :
- Fadi Abdin
- Senior Editor :
- Mohamed Qarawi
- Senior Agency Producer :
- Inas Nagy
- Senior Business Director :
- Ziad Chehab
- Social Media Director :
- Nael Girgis
- Production Company :
- ProdCo
- Director :
- Alan Masferrer
- Founding Partner/Executive Producer :
- Ian Pons Jewell
- Founding Partner/Executive Producer :
- Zico Judge
- Executive Producer :
- Jon Adams
- Executive Producer :
- Amy Appleton
- Head of Production :
- Sam Levene
- Producer :
- Fred Bonham Carter
- Creative Consultant :
- Alex Takacs
- Post Producer :
- Ann Mykhailenko
- Movement Coach :
- Charlie Mayhew
- 1st AD :
- Dennis Sonin
- VFX Supervisor :
- Marko Zarić
- Production Designer :
- Goran Joksimović-Joksa
- Stylist :
- Jess Monterde
- DOP :
- John Mathieson
- Sound House :
- Caron
- Sound Design & Mix :
- Gregory Caron
- Music Company :
- KO Music
- Composer :
- Philip Kay
- Producer :
- Andy Oskwarek
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