British actor Clive Owen was once touted as a future James Bond after his debonair appearance in the casino movie "Croupier" in 1998.
Two decades later, Bond didn't happen but Owen revisits the topic of gambling by starring in a campaign for U.K. brand Betfair as it attempts to explain the ins and outs of betting with its peer-to-peer Exchange platform.
The campaign, created Leo Burnett London and directed by the veteran Martin Werner, sees Owen employ his smooth, London-accented charm to demystify betting using, among other things, a black crow and a bunch of peanuts. It's a big campaign, comprising over 40 individual online films across multiple social and digital platforms, as well as print, radio and tactical outdoor.
Chaka Sobhani, chief creative officer at Leo Burnett London, says: “The Betfair Exchange is a much smarter way to bet, but can be tricky to understand. We’re excited to work with Clive Owen to come up with a simple and smart way to explain the Exchange whilst entertaining along the way.”