Nike has launched a branded web drama, "Margot vs. Lily," about two sisters who challenge each other in a friendly bet.
The eight-episode original series was created by Wieden & Kennedy Portland, and made in collaboration with filmmaker Alfonso Gomez-Rejon, director Tricia Brock and author Jesse Andrews. It was produced by RSA Films.
It centers around super-fit vlogger Lily, who challenges her sister Margot to set up her own YouTube fitness channel. At the same time Margot, who's popular but unfit, challenges Lily to make more friends.
The long-form series is all part of a Nike initiative called Better for It that encourages women to get fit and set themselves goals, large of small, to be more healthy. As well as showing the series, the site hosts training advice, details of Nike's branded workouts and running clubs, and inspiration from elite athletes. "Margot vs Lily" starts today (Feb. 1) with a new episode launching every Monday through March 21.