During a season in which materialism threatens to eclipse the spirit of love and giving, the United States Postal Service presents this sweet story to remind viewers of what truly precious gifts are (and that it's there to help deliver them).
A new spot from McCann New York and Hungry Man director Bryan Buckley tells the tale of a young boy who appears oddly melancholy during the holidays. As he sits alone on the swing, he hugs and stares at his Teddy Bear, so well-loved that it's lost its nose.
The boy's parents seem to share a similar grief observing their boy, who just can't seem to break a smile during this most festive of times--his face not even lighting up when the town Christmas tree does.
The mom puts in an order for something online, and then we see the conveyor belts and delivery chutes of the USPS hard at work. A package comes to the door and come Xmas morning the boy beams, rushing to a present under the tree. He opens his gift to find a simple button nose and promptly makes Teddy whole again.
"We know sometimes the smallest things, are sometimes the biggest," a voiceover goes. The endline then reads: "Priority: You."