The Biggest Gifts Are Sometimes the Smallest in Holiday Ad From the USPS

Bryan Buckley Helms Warm and Fuzzy Ad From McCann NY About a Truly Precious Present

Published On
Nov 06, 2017

Editor's Pick

During a season in which materialism threatens to eclipse the spirit of love and giving, the United States Postal Service presents this sweet story to remind viewers of what truly precious gifts are (and that it's there to help deliver them).

A new spot from McCann New York and Hungry Man director Bryan Buckley tells the tale of a young boy who appears oddly melancholy during the holidays. As he sits alone on the swing, he hugs and stares at his Teddy Bear, so well-loved that it's lost its nose.

The boy's parents seem to share a similar grief observing their boy, who just can't seem to break a smile during this most festive of times--his face not even lighting up when the town Christmas tree does.

The mom puts in an order for something online, and then we see the conveyor belts and delivery chutes of the USPS hard at work. A package comes to the door and come Xmas morning the boy beams, rushing to a present under the tree. He opens his gift to find a simple button nose and promptly makes Teddy whole again.

"We know sometimes the smallest things, are sometimes the biggest," a voiceover goes. The endline then reads: "Priority: You."

Credits

Date
Nov 06, 2017
Brand:
USPS
Client:
USPS
Agency:
McCann-New York
Chief Creative Officer:
Tom Murphy
Executive Creative Director:
Chris Mitton
Executive Creative Director:
Nir Refuah
Creative Director:
EJ Lee
Creative Director:
Joey Monteverde
Chief Production Officer:
Nathy Avarim
Senior Producer:
Donna McCracken
Senior Producer:
Sara Ward
Executive Business Director:
Kevin Scher
Group Account Director:
Laura Decker
Account Director:
Rik Koletar
Account Supervisor:
Christina Rizzo
Account Executive:
Mercedes Ward
Assistant Account Executive:
Cornelia Sullivan
Director, Strategy:
Anna Andreis
Strategist:
Jacklyn Baillergeon
Strategist:
Collin Peters
Production Company:
Hungry Man
Director:
Bryan Buckley
Editorial Company:
Big Sky
Editor:
Chris Franklin
Visual Effects Supervisor:
Ryan Sears
Sound Director:
Sonic Union
Sound Mixing:
Paul Weiss
Color and Finishing:
Nice Shoes
Colorist:
Chris Ryan

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Project Type