'Bill and Ted' stars Keanu Reeves and Alex Winter go on a new adventure for Porsche

Content campaign from the auto brand is latest to tap into pop culture archives

Published On
Mar 17, 2021

Editor's Pick

Pop culture nostalgia continues to be all the rage in advertising; we recently saw a return to "Wayne's World" from Uber Eats and Cadillac revisited "Edward Scissorhands" during the Super Bowl, while Alan Ruck, Cameron from "Ferris Bueller's Day Off," recently reprised his role in an ad for LiftMaster

Porsche is the latest brand to resurrect a famous pairing by reuniting Keanu Reeves and Alex Winter, aka Bill and Ted, behind the wheel of its Taycan electric vehicle.

A new longform film aims to promote the features of the electric sports car. It takes Reeves and Winter on a journey through California to the Porsche Experience Center, during which the two speed down closed roads, test out the electric battery on a hill climb and play on a drift circle. Throughout, they comment frequently on how the car doesn't seem to be running out of charge. 

While the actors appear as themselves rather than the characters they made famous (and who recently appeared in a new film), they bring some of their original "Bill and Ted"-style excitement to the film, which is designed to answer consumers' questions about electric vehicles' charge and range in a fun and atypical way. 

The spot was created via Cramer-Krasselt and directed by Jeff Zwart via Radical Media.


Mar 17, 2021
Client :
Agency :
Marshall Ross
G. Andrew Meyer
Creative Director :
Conn Newton
Creative Director :
Rick Standley
John McKenzie
John Doessel
Executive Producer :
Scott McBurnie
Producer :
Katie Green
Chris Hanley
VP Account Supervisor :
Ashley Stevens
Campaign Management :
Mindy Kerns
Production Company :
Radical Media
Director :
Jeff Zwart
Line Producer :
Susan Sullivan
Head of Production :
Cathy Dunn
President :
Frank Scherma
Editorial Company :
The Whitehouse Post
Editor :
Adam Marshall
Editor :
Devon Bradbury
Producer :
JoJo Scheerer
Post Company :
Colorist :
Julien Biard
Matt Bregger
Michael Sarabia
Producer :
Lauryn Grimando
Audio :
Another Country
Engineer :
John Binder
Exec Producer :
Tim Konn
Music :
Sixty-four music
Exec Producer :
Rebecca Grierson

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