Forbes : Billionaires - Tiger Woods

A world without moguls.

Published On
May 02, 2012

Editor's Pick

Ogilvy Brazil recently employed a helicopter for its ambitious efforts to announce the launch Forbes magazine in Brazil. This accompanying series of print ads adds to the fun. It features a series of familiar-looking hairdo's and outfits, minus the well-publicized faces that they frame (Donald Trump, Mark Zuckerberg, Tiger Woods, Richard Branson, Eike Batista and Bill Gates). Accompanying stats, (300 billion fewer photos uploaded a month, or 26 fewer skyscrapers, for example) make the point clear: where would the world be without the accomplishments of these moguls?

Credits

Date
May 02, 2012
Brand:
Forbes
Client:
Forbes
Agency:
Ogilvy-Brazil
Chief Creative Officer:
Anselmo Ramos
Executive Creative Director/Production:
Fred Saldanha
Executive Creative Director/Production:
Claudio Lima
Creative Director:
Eduardo Marques
Copywriter:
Marcelo Padoca
Art Director:
Fernando Reis
Art Buyer:
Nanci Bonanni
Art Buyer:
Francini Santiago
Advertiser Supervisor:
Antonio Camarotti
Creative Planner:
Kajsa Mclaren
Creative Planner:
Chris Button
Other:
Betania Aragao
Other:
Danilo Maso
Other:
Dante Mennichelli
Photographer:
Ale Catan
Photographer:
Big Studios

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Project Type