This sportswear store invited customers to trade in their drugs for clothes
Swedish retailer Bjorn Borg continues its 'Chase the Exerhighs' campaign in the real world
Editor's Pick
Earlier this month, Swedish sportswear retailer Bjorn Borg and agency Nord DDB debuted a trippy film comparing the elation you get from exercise to the highs you get from drugs, as part of its new “Chase the Exerhighs” campaign. Now, to carry out the idea into the real world, the brand opened a retail shop in which shoppers could get their hands on limited-edition Bjorn Borg pieces--by paying with their drugs.
At the pop-up in Amsterdam, Bjorn Borg told shoppers they could swap their weed, pain killers or other stash for limited pieces featuring illustrations by Patrick Saville, whose ‘70s-style art also evokes the feeling of a dreamy, tripped-out state. At first, some scratched their heads, but eventually returned to make an exchange.
According to the agency, it confiscated all the “payments” by burning them, but unfortunately, didn’t do any analysis whether any of the drugs were of the illegal sort.
Credits
- Date
- Sep 24, 2018
- Client :
- Bjorn Borg
- Marketing Director :
- Jonas Lindberg Nyvagn
- Brand Marketing Manager :
- Johanna Juhlin
- Agency :
- Nord DDB
- Chief Creative Officer :
- Andreas Dahlqvist
- Account Director :
- Hanna Ternström
- Account Manager :
- Linda Lonaeus
- Art Director :
- Clara Uddman
- Art Director :
- Petter Swanberg
- Senior Copywriter :
- Martin Lundgren
- Senior Designer :
- Jesper Hellzen
- PR Director :
- Susanne Johansson
- Planning Director :
- Johan Rynell
- Planner :
- Andrea Dahlbäck
- Designer :
- Tor Westerlund
- Social Media & Content Manager :
- Jonas Eriksson
- Producer :
- Matilda Callenbo
- Producer :
- Stefan Wikstrom
- Interactive Producer :
- Erik Hagström
- Director :
- Matilda Callenbo
- Production Manager & Coordinator :
- Christine Norberg
- Director of Photography :
- Natan Gullström
- Director of Photography :
- Olle Lindholm
- Post Producer :
- Tomas Wall
- Klipp :
- Gustav Ostrom
- Online/Grade :
- Natan Gullström
- Set Design :
- Linda Björkman
- Set Design :
- Johan Ryman
- Illustrator :
- Patrick Saville
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