Mentos : Blade

Staying fresh, whatever befalls him

Published On
Feb 15, 2011

Editor's Pick

Mentos introduces Dragee, a character who embodies the brand by maintaining a fresh, positive outlook on life no matter what befalls him, in social-media driven campaign.

The first of three digital shorts shows Dragee attempting to avoid a swordsman's blade while blindfolded. He is unsuccessful, and yet he remains positive, especially in front of his protégé Rick. The campaign is being promoted via a Facebook page, by Mentos' new social media agency of record, The Martin Agency.


Feb 16, 2011
Brand :
Client :
Agency :
The Martin Agency
Group Creative Director :
Keith Cartwright
Copywriter :
Mike Lear
Art Director :
Dustin Artz
Strategic Planner :
John Manley
Executive Agency Producer :
Brett Alexander
Agency Broadcast Producer :
Tania Staykova
Agency Assistant Producer :
Marlena Villery
Agency Digital Executive Producer :
Lalita Koehler
Agency Digital Producer :
Eryn Lovich
Production Company :
Radical Media
Director :
Director, Photography :
Tim Pike
Executive Producer :
Jim Bouvet
Producer :
Barbara Benson
Editorial Company :
Running with Scissors
Assistant Editor :
Mark Meyers
Post Facility :
Telecine :
Colorist :
Graham Holly
Visual Effects Company :
Visual Effects Artist :
Graham Holly
Audio Post Company :
Sound Lounge
Engineer :
Philip Loeb
Mixer :
Philip Loeb
Sound Design Company :
Henry Boy
Sound Designer :
Bill Chesley
Editor :
Cory Livingston
Chief Creative Officer :
John Norman

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