Mentos introduces Dragee, a character who embodies the brand by maintaining a fresh, positive outlook on life no matter what befalls him, in social-media driven campaign.

The first of three digital shorts shows Dragee attempting to avoid a swordsman's blade while blindfolded. He is unsuccessful, and yet he remains positive, especially in front of his protégé Rick. The campaign is being promoted via a Facebook page, by Mentos' new social media agency of record, The Martin Agency.