Latest Spots Will Strike a Chord With Moms of Boys
Feb 26, 2015
Clorox's latest ads will bring tears of laughter to the eyes of moms, especially those of boys. Three new spots by DDB California center on the brand's ongoing tagline, "Bleachable Moments" -- whether it's finding your kid mopping the floor with toilet water, an unfortunate incident with a belt, or, as seen here, finding your boys having a "distance contest." A social media element will encourage people to tweet their own "Bleachable Moments" using the hashtag #BleachItAway.