Blenders Eyewear signs 99-year-old Colorado football superfan to NIL deal

Unconventional endorsement deals have become popular of late, especially in the sports space, and Blenders Eyewear is the latest brand to experiment—signing Peggy Coppom, a 99-year-old University of Colorado football superfan, to an NIL deal. Coppom has been a Buffaloes fan for eight decades. (She attended games for most of that time with her late sister, Betty Hoover, who died in 2020.) Now, Blenders is introducing a Peggy Coppom sunglasses sleeve, with $1 from each sale going to Peggy and her family. Coppom has grown particularly close with CU head coach Deion “Coach Prime” Sanders, whose management team at SMAC Entertainment has been working on collaborations between Blenders and Sanders. “The Peggy Sleeve is a true game-changer that will push boundaries and set new standards for what’s possible in brand collaborations,” said Chase Fisher, CEO and Founder of Blenders Eyewear. “Our commitment to supporting changemakers and driving NIL efforts is at the heart of what we do.” Also read: Death Wish Coffee’s new NIL deals are anonymous, as the product may be performance enhancing Other recent innovative moves in the endorsement space have included Saucony signing NIL deals with student nurses; Molson signing the parents of Canada’s Olympics athletes to sponsorship deals; and Death Wish Coffee’s anonymous NIL deals with three college athletes. More Creativity coverage from Ad Age: Sign up for our daily Creativity newsletter to see the best stories of the day.

Blenders Eyewear signs 99-year-old Colorado football superfan to NIL deal

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