Not voting is a turn-off, says BLK's hip-hop anthem aimed at Black Gen Z voters

Majority created the campaign for the dating app, which also highlights its in-app Election Center.

Published On
Oct 07, 2022

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Having encouraged young Black single people to get vaccinated in order to start dating with "Vax That Thang Up," the dating app BLK has now turned its attention to voting.

A new campaign from the same agency, Majority, aims to empower young Z voters via a hip hop music video performed by female rapper Trina and rising rap star Saucy Santana. With lines like, “He got mad jokes, he don’t seem broke, the only red flag - he say he don’t vote," the track, called "No Voting No Vucking,"  conveys the message that not voting is a turn-off.The campaign promotes the fact that BLK, which is he largest dating app for Black singles, recently released an in-app Election Center; it will also incorporate in-app and other digital features to encourage young Black singles to get involved in the voting process.It was released this week to mark National Voter Education Week.

"We couldn’t be more excited to announce this collaboration with two of the most trailblazing figures in hip-hop and culture,” said Jonathan Kirkland, head of brand and marketing for BLK, in a statement. “Our users are inspired by Trina’s confidence and her powerful female-first lyrics, while Saucy Santana’s fervent and self-assured lyrics have broken barriers of inclusivity in the hip-hop community. With these two cultural icons, we hope to empower a new generation of young voters to get involved in this and future elections.”

Of the creative approach, Majority Founder and CEO Omid Farhang explained: “Attraction boils down to how one prioritizes the physical, emotional and intellectual. To encourage more singles to vote, we're formally adding civic duty to that priority list." 

"I’m honored to use my platform to empower young people because not voting is definitely a red flag in a relationship. Period, ” said Saucy Santana in a statement.


Oct 07, 2022
Client :
Agency :
Chief Executive Officer :
Omid Farhang
Chief Marketing Officer :
Jorge Hernandez
Chief Content Officer :
Brandon Butler
Chief Strategy Officer :
Asmirh Davis
Producer :
Christine Presto
Creative Director :
Micöl Rankin
Sr Art Director :
Barb Rego
Sr Designer :
Lonnie Garner
Associate Account Director :
Snigdha Villasencio
Senior Account Executive :
Holli Wilkins
Special Advisor :
Bill Meadows
Production Company :
Motion Family

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