Old Spice : Blown Mind
Powerful.
Published On
Jan 11, 2012
Editor's Pick
Old Spice, along with Wieden + Kennedy Portland launched a new ad campaign for Old Spice Red Zone body sprays featuring the return of Terry Crews.
The "Smell is Power" campaign features a total of five separate spots. The opening spot (seen here) will debut during the NFC playoffs game this weekend.
What is super interesting is that the second phase of the campaign will see Old Spice partner with fellow P&G brands Bounce and Charmin in "co-branded" commercials. The spots will start off as regular ads for Bounce or Charmin, then will be taken over by Crews to show how powerful the smell really is.
Credits
- Date
- Jan 12, 2012
- Brand :
- Old Spice
- Client :
- Old Spice
- Agency :
- Wieden & Kennedy-Portland
- Creative Director :
- Craig Allen
- Creative Director :
- Jason Bagley
- Copywriter :
- Andy Laugenour
- Copywriter :
- Nathaniel Lawlor
- Art Director :
- Croix Gagnon
- Senior Producer :
- Lindsay Reed
- Producer Assistant :
- Dale Nicholls
- Executive Creative Director :
- Mark Fitzloff
- Executive Creative Director :
- Susan Hoffman
- Executive Agency Producer :
- Ben Grylewicz
- Production Company :
- Absolutely Productions
- Director :
- Tim Heidecker
- Director :
- Eric Wareheim
- Executive Producer :
- Dave Kneebone
- Line Producer :
- Joshua Cohen
- Director, Photography :
- Eli Born
- Editorial Company :
- Absolutely Productions
- Editor/Visual Effects :
- Eric Notarnicola
- Post Producer :
- Joshua Cohen
- Post Executive Producer :
- David Kneebone
- Visual Effects Company :
- The Mill - LA
- Visual Effects Supervisor :
- Phil Crowe
- Head of Production/Visual Effects Producer :
- Arielle Davis
- Flame Artist :
- Gareth Parr
- Colorist :
- Adam Scott
- Sound Designer :
- Eric Notarnicola
- Sound Designer :
- Rohan Young
- Mix Company :
- Lime
- Mixer :
- Rohan Young
- Producer :
- Jessica Locke
Need a credit fix? Contact the Creativity Editors
Project Type
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