Rethink Breast Cancer : Boobyball
Visually arresting.
Published On
Oct 04, 2011

Editor's Pick
CP+B Toronto caused quite a stir at lunchtime when it unveiled its stunt for Rethink Breast Cancer. The agency wrote headlines and facts on women's breasts to fuel conversation about the disease. Many of the models were actual breast cancer survivors.
The stunt, which was pulled off in some rather frigid weather, certainly impressed at least one person. Howie Mandel, who was walking by, tweeted it to his thousands of followers -- and took a picture to boot.
The event was to promote Rethink Breast Cancer's annual fundraising event, Boobyball.
Credits
- Date
- Oct 05, 2011
- Brand :
- Rethink Breast Cancer
- Client :
- Rethink Breast Cancer
- Agency :
- Crispin Porter & Bogusky-Toronto
- Creative Director :
- Aaron Starkman
- Creative Director :
- Darren Richardson
- Creative Director :
- Michael Murray
- Copywriter :
- Neil Blewett
- Copywriter :
- Freddy Nduna
- Art Director :
- Gail Pak
- Integrated Producer :
- Jennifer Dark
- Photographer :
- William Leung
- Photographer :
- Gillian Parr
- Retouching :
- Jeremy Thompson
- Videographer :
- Kyle Trotter
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Project Type