Rethink Breast Cancer : Boobyball

Visually arresting.

Published On
Oct 04, 2011

Editor's Pick

CP+B Toronto caused quite a stir at lunchtime when it unveiled its stunt for Rethink Breast Cancer. The agency wrote headlines and facts on women's breasts to fuel conversation about the disease. Many of the models were actual breast cancer survivors.

The stunt, which was pulled off in some rather frigid weather, certainly impressed at least one person. Howie Mandel, who was walking by, tweeted it to his thousands of followers -- and took a picture to boot.

The event was to promote Rethink Breast Cancer's annual fundraising event, Boobyball.


Oct 05, 2011
Brand :
Rethink Breast Cancer
Client :
Rethink Breast Cancer
Agency :
Crispin Porter & Bogusky-Toronto
Creative Director :
Aaron Starkman
Creative Director :
Darren Richardson
Creative Director :
Michael Murray
Copywriter :
Neil Blewett
Copywriter :
Freddy Nduna
Art Director :
Gail Pak
Integrated Producer :
Jennifer Dark
Photographer :
William Leung
Photographer :
Gillian Parr
Retouching :
Jeremy Thompson
Videographer :
Kyle Trotter

Need a credit fix? Contact the Creativity Editors

Project Type