Bouquet of flowers that are thriving in Antarctica serves as a climate warning as COP28 gets underway

Zulu Alpha Kilo stunt with Environmental Leadership Canada includes digital bouquets you can send to political leaders

Published On
Nov 30, 2023
Closeup of flowers that are thriving in Antarctica

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Greenery is typically considered a sign of life. But in Antarctica, it could presage the opposite. Two flowering plants there, Antarctic Pearlwort and Antarctic Hair Grass, are growing at frightening rates—more unsettling evidence that the world is warming at unprecedented rates. 

Environmental Leadership Canada and agency Zulu Alpha Kilo have seized on this phenomenon in creating “The Planet’s Scariest Bouquet,” a project that uses Antarctica’s flourishing flowers as a warning to political leaders about climate change as the COP28 environmental conference gets underway today.

This video explains more:

 

The campaign includes a real bouquet—made with replica flowers—that will appear on site at the conference in Dubai. The experience scales through a digital tool at ScariestBouquet.com that allows anyone (in Canada and beyond) to send a digital bouquet to their political leaders.

“As an organization committed to building a new generation of environmental leaders for the health of our planet, this campaign is about inspiration and action,” said Beata Rasitsan, communications director at ELC. “We want this campaign to inspire people to push for action from elected leaders. A physical bouquet of these flowers should never exist, and sending a digital bouquet shows your expectation for urgent and ambitious leadership at COP28 and beyond.”

“When the team found this insight about flowers thriving for the first time in Antarctica, we knew right away that was the story that needed to be told to the world at COP28,” said Zak Mroueh, founder and creative chairman of Zulu Alpha Kilo.

“It was frightening to think that due to changing temperatures these flowers are growing in a way they normally wouldn’t,” added Tim Gordon, chief creative officer of Zulu Alpha Kilo New York.

This month, United Nations Secretary-General Antonio Guterres visited rapidly melting Antarctica ahead of COP28. “We are witnessing an acceleration that is absolutely devastating,” he said. “The Antarctic is waking up, and the world must wake up.” 

Credits

Date
Nov 30, 2023
Client :
Environmental Leadership Canada
Agency :
Zulu Alpha Kilo
Chief Creative Officer :
Zak Mroueh
Chief Creative Officer :
Tim Gordon
ACD/Art Director :
Ivan Mallqui
ACD/Art Director :
Michael Romaniuk
ACD/Writer :
Marco Buchar
ACD/Writer :
Greg Kieltyka
Account Team :
Patti Ann Cochren
Planning Team :
Meredith Ferguson
Client :
Beata Rasitsan
PR Team :
Kelly Flynn
PR Team :
Katie Hull
Production :
Zulubot
DP :
Can Yuksel
PA/Camera Assist :
Noah Mroueh
Producer :
Colleen Allen
Producer :
Amy Groll
Post House :
Zulubot
Editor :
Erin Brazeau
Color/Online :
Felipe Chaparro
Music & Sound :
Agosto Music
Music & Sound :
Sound Craft
Music Director :
Claudia Incio
Music Producer :
Jose Campos
Sound Designer & Mix :
Charly García

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