A boy finally comes to appreciate 'dad dancing' in this French holiday ad

Martin Werner helms BETC's spot for telecom brand Bouygues

Published On
Nov 20, 2018

Editor's Pick

A holiday spot by French telecom brand Bouyges tells the story of a father and son through the years, as the boy finally comes to appreciate his father's "dad dancing."

Directed by Martin Werner via Henry for BETC Paris, the ad starts with the boy as a baby, with his dad dancing to "Come and Get Your Love" by Redbone, in front of the Christmas tree. As a kid he seems to love it, but as he grows up into a teenager he looks less and less sure--it's just about acceptable in the car, but ...  Finally as a young man he's downright embarrassed when Dad pulls the same moves in a coffee shop (it's the ringtone on his '90s-style phone). However, once he becomes a father himself, he gives his own dad a call on a brand new Bouyges phone that's wrapped up under the tree--and in a video call, shows himself dancing to the same tune with his own baby. 

The ad, which is running on French TV, makes for a heartwarming attempt to blend mobile phones into the holidays--even if you'll also cringe somewhat at the less-than-slick moves. 

Credits

Date
Nov 20, 2018
Client:
Bouygues Telecom
Agency:
BETC-Paris
Client Management:
Tanguy Moillard
Client Management:
Anne-Laure Dreano
Client Management:
Audrey Longuet
Agency Management:
Bertille Toledano
Agency Management:
Mathieu Laugier
Agency Management:
Vera Lucas
Agency Management:
Justine Avenel
Agency Management:
Elodie Colin
Executive Creative Director:
Stephane Xiberras
Creative Director:
David Soussan
Creative Director:
Marie-Eve Schoettl
Copywriter:
Remi Campet
Art Director:
Rayhaan Khodabux
Music Creative Director:
Christophe Caurret
Agency Producer:
Sebastien Lintingre
Production Company:
Henry
Producer:
Jean Ozannat
Director:
Martin Werner
Sound Production:
GENERAL POP

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