What's Being Delivered in These Giant Cardboard Boxes?

U.K. Spot Is Promoting Hyundai's Click to Buy Service

Published On
Jan 11, 2017

Editor's Pick

Giant cardboard delivery boxes are appearing outside all sorts of different houses in this new U.K. spot, from mansions to suburban townhouses, but what's in them?

It's actually a spot for Hyundai, which has launched a new "Click to Buy" service in the U.K., but you won't see an actual car until the end of the spot (and then only a brief glimpse). It's only then that it dawns on you that the parcels are positioned in exactly the place you'd expect a car to be parked.

It's a somewhat different approach for a car brand, and for that reason gets the message across nicely -- even if we can't quite believe ordering a new car is the same as having an Amazon parcel delivered.

The spot is directed by Chris Palmer at Gorgeous, for Innocean Worldwide U.K..