This beer brand turned soccer players' haircuts into an ad

ABInbev's Brahma beer is one of the biggest brand sponsors of soccer in Brazil and supports most of the country's championship premier league clubs. But the country has very strict rules about how alcohol brands can express their patronage. For one, their logos are banned from players' jerseys, one of the most prominent places for marketers to make an appearance. But in this clever campaign from agency Africa, the brand circumvented the rules and found refuge on another part of the athletes’ bodies—their heads.