Sony Bravia has awed us with stunning ads showing off the vibrant colors afforded by its television screens, such as the iconic "Balls" spot and another clay-themed rainbow fantasy out of Fallon London
A new shot, promoting the Bravia OLED from DDB Berlin takes a fresh tack with an impressive out-of-this-world (or so it seems) visual trick.
Directed by Ben Tricklebank via Soup Film, the spot depicts a father and son on a late-night quest, traveling across a rocky, remote landscape in an all-terrain vehicle. When they finally reach what seems like the end of the universe, they come upon a breathtaking site -- a massive planet rising in the horizon. But miraculously, it's the Earth itself.
Have the pair been on another planet all along? It turns out they're staring at a hyper-detailed portrait of our planet, depicted on a giant display of multiple Bravia OLED screens.
The film, set to the previously unreleased track from Robot Koch, "Heart as a River," was shot at high altitude in Chile's Altacama Desert and captured in 8K with a variety of cameras such as the Sony F65 and the Alpha 7 Mark II. The point? To show that Bravia screens are such high quality that they can deceive the viewer to believe they're seeing the real thing.
The agency also worked with production services company La Casa Films, which had to build a special road for trucks to get to the location so that the massive screen could be built and shooting could take place.
"The commercial pays tribute to Sony Bravia's tradition of producing visually stunning films, but also opens up a new direction in the brand's advertising world, with a welcome dose of storytelling," said Sony Head of Brand and Product Communication Shuhei Sugihara in a statement. "With the launch of OLED we want to convey the message that this is 'the dawn of a new era for TV.' So in that sense, the creative perfectly aligns with what we want to say."