A Caribbean Town Is Stuck in a Boomerang Loop in Bacardi's Summer Ad
Brand Teams Up With DJs Major Lazer for Holiday Vibe
By
Alexandra Jardine
Published On
Jun 02, 2017
Editor's Pick
Bacardi has tapped into the social media phenomenon of the "boomerang" -- back and forth videos that loop scenes and moments of life -- for its summertime spot this year.
The ad, by BBDO New York, is set to the music of dance favorites Major Lazer and sees the people in a colorful Caribbean town stuck in an endless Boomerang, unable to move forward although they look like they want to break loose and dance. As the music builds, they eventually break free with the help of some Bacardi.
Keith Schofield of Caviar directed the spot. It follows Bacardi's announcement last month that it was partnering with Major Lazer on a series of concerts and collective bottles under the name "The Sound of Rum."
Credits
- Date
- Jun 02, 2017
- Brand:
- Bacardi
- Client:
- Bacardi
- Agency:
- BBDO-New York
- Chief Creative Officer:
- David Lubars
- Chief Creative Officer:
- Greg Hahn
- Executive Creative Director:
- Danilo Boer
- Executive Creative Director:
- Marcos Kothlar
- Art Director:
- Pedro Sampaio
- Copywriter:
- Kathryn Kvas
- Senior Project Manager:
- Noreen Masih
- Executive Producer:
- Yamaris Leon
- Junior Producer:
- Molly Ross
- Business Manager:
- Matt Friday
- Senior Account Director:
- Steven Panariello
- Account Director:
- Joshua Goodman
- Account Manager:
- Meghan Wood
- Account Executive:
- Rachel Passman
- Communications Planning Director:
- Patrick Tomasiewicz
- Director, Behavioral Planning:
- Deyvis Rodriguez
- Communications Planner:
- Bryant Lim
- Production Company:
- Caviar
- Executive Producer:
- Jasper Thomlinson
- Executive Producer:
- Michael Sogal
- Director:
- Keith Schofield
- Line Producer:
- Stephan Mohammed
- Director, Photography:
- Joost Van Gelder
- Editor Company:
- Work Editorial
- Executive Producer:
- Erica Thompson
- Producer:
- Sari Resnick
- Editor:
- Neil Smith
- Assistant Editor:
- Micah Chase
- Telecine Company:
- Company 3
- Telecine Artist:
- Tim Masick
- Producer:
- Rochelle Brown
- Visual Effects:
- Blacksmith
- Shoot Supervisor:
- Iwan Zwarts
- 2D Lead Artist:
- Iwan Zwarts
- 2D Compositing:
- Nick Tanner
- 2D Compositing:
- Jacob Slutsky
- 2D Compositing:
- Margolit Steiner
- CG Simulation:
- Michael Dunkely
- Visual Effects Producer:
- Megan Sweet
- Music:
- Soundtree Music
- Composer:
- Luis Almau
- Composer:
- Luke Fabia
- Producer:
- Jay James
- Sound Design:
- Soundtree Music
- Composer:
- Henning Knoepfel
- Mix and Record Company:
- Heard City
- Engineer:
- Phil Loeb
- Executive Producer:
- Sasha Awn
- Producer:
- Andi Lewis
- Artist:
- Major Lazer
- Track:
- Front of the Line
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