Lacoste : Breath of Fresh Air

The familiar reptilian logo is still prominently featured, but Lacoste's bouncy new international print and outdoor campaign puts a lot of space around it, taking a decidedly atmospheric tack. It's themed "Un peu d'air sur terre"

Published On
Jul 14, 2005
Breath of Fresh Air

Editor's Pick

The familiar reptilian logo is still prominently featured, but Lacoste's bouncy new international print and outdoor campaign puts a lot of space around it, taking a decidedly atmospheric tack. It's themed "Un peu d'air sur terre"