Lacoste : Breath of Fresh Air

The familiar reptilian logo is still prominently featured, but Lacoste's bouncy new international print and outdoor campaign puts a lot of space around it, taking a decidedly atmospheric tack. It's themed "Un peu d'air sur terre"

Published On
Jul 14, 2005

Editor's Pick

The familiar reptilian logo is still prominently featured, but Lacoste's bouncy new international print and outdoor campaign puts a lot of space around it, taking a decidedly atmospheric tack. It's themed "Un peu d'air sur terre"

Credits

Date
Jul 14, 2005
Client:
Lacoste
Creative Director:
R Babinet
Creative Director:
Safia Bouyahia
Art Director:
Josepha Weam
Art Director:
Volker Gehr
Art Director:
Yuki Kani
Copywriter:
Nathalie Dupont
Art Buyer:
Jean-Luc Chirio
Art Buyer:
Ingrid Janovski
Photographer:
David Sims
Agency:
BETC Euro RSCG-BETC Luxe
Brand:
Lacoste

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Project Type