Lacoste : Breath of Fresh Air
The familiar reptilian logo is still prominently featured, but Lacoste's bouncy new international print and outdoor campaign puts a lot of space around it, taking a decidedly atmospheric tack. It's themed "Un peu d'air sur terre"
Published On
Jul 14, 2005

Editor's Pick
The familiar reptilian logo is still prominently featured, but Lacoste's bouncy new international print and outdoor campaign puts a lot of space around it, taking a decidedly atmospheric tack. It's themed "Un peu d'air sur terre"
Credits
- Date
- Jul 14, 2005
- Client :
- Lacoste
- Creative Director :
- R Babinet
- Creative Director :
- Safia Bouyahia
- Art Director :
- Josepha Weam
- Art Director :
- Volker Gehr
- Art Director :
- Yuki Kani
- Copywriter :
- Nathalie Dupont
- Art Buyer :
- Jean-Luc Chirio
- Art Buyer :
- Ingrid Janovski
- Photographer :
- David Sims
- Agency :
- BETC Euro RSCG-BETC Luxe
- Brand :
- Lacoste
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Project Type
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