Lacoste : Breath of Fresh Air

The familiar reptilian logo is still prominently featured, but Lacoste's bouncy new international print and outdoor campaign puts a lot of space around it, taking a decidedly atmospheric tack. It's themed "Un peu d'air sur terre"

Published On

Jul 14, 2005

Breath of Fresh Air

Editor's Pick

The familiar reptilian logo is still prominently featured, but Lacoste's bouncy new international print and outdoor campaign puts a lot of space around it, taking a decidedly atmospheric tack. It's themed "Un peu d'air sur terre"

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Credits

Date: Jul 14, 2005

Client :: Lacoste

Creative Director :: R Babinet

Creative Director :: Safia Bouyahia

Art Director :: Josepha Weam

Art Director :: Volker Gehr

Art Director :: Yuki Kani

Copywriter :: Nathalie Dupont

Art Buyer :: Jean-Luc Chirio

Art Buyer :: Ingrid Janovski

Photographer :: David Sims

Agency :: BETC Euro RSCG-BETC Luxe

Brand :: Lacoste

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