Adorable Kids' Drawings Are a Window Into Darkness in This Disturbing Campaign

PSA Shows How Abuse Can Be Easily Overlooked

Published On
Jan 09, 2018

Editor's Pick

While the pictures in this kids' art exhibit look quite adorable, they're actually a glimpse into darkness that can go easily overlooked.

Independent ad agency Republica created "Broken Crayons," a disturbing campaign for nonprofit Amigos for Kids that sheds light on how abused children's cries for help--through their own art--can often go unnoticed.

During Miami Art Week, Republica and Amigos set up an exhibit of children's drawings and alongside each featured recordings revealing what the pictures were actually about. One image, for example, shows what appear to be two kids and an adult at a volleyball net. But without hearing the audio, you may not notice that the picture depicts genitalia on each of the figures--and the 9-year-old boy who drew it had been sexually abused by his coach.

The boy's story is depicted in the campaign PSA, but you can hear more of the stories behind the artwork on its website. To create the exhibit, Republica tapped the archives of child prodtection expert Elspeth McInnes of the University of South Australia. "Throughout my research, I've found a growing library of children's drawings which upon further examination have pointed to abuse," she says in a statement. "Sometimes all it takes to prevent child abuse is awareness of its many signs."


Jan 09, 2018
Brand :
Amigos For Kids
Client :
Amigos For Kids
Agency :

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