The Brooklyn Film Festival puts a cinematic spin on the weirdness of 2020

Havas CCO Dan Lucey created promos in the style of film noir and horror

Published On
Apr 29, 2021

Editor's Pick

Many of us may have spent the last 12 months feeling like we were living inside a dystopian horror film or something dreamed up by an avant-garde director. That's the approach taken by the Brooklyn Film Festival in a couple of promo films that put a cinematic slant on some of the weirdness that upended our lives in 2020.

The Festival worked with Dan Lucey, chief creative officer of Havas New York, and director Ben Quinn, creative director of Hemingway Films, on the trailers. One, "Expedition," starts off in film noir style. A man dons a protective mask and gloves for what seems to be a dangerous mission as his partner looks fearfully on. It turns out he's embarking on a trip to buy groceries.

Another film, "Visitors," goes down the horror route (with nods to "The Shining," "Us" and "Get Out,") as two ghostly-looking figures appear outside a couple's home, knocking on their glass door. "They're back," says the protagonist. "Why won't they leave us alone?" The perfectly innocent 2020 explanation: it's just Grandma and Grandpa coming to look at the baby through a window.

Both films end with the line, "If last year was a film, it would be playing at the Brooklyn Film Festival."

“We were inspired by a year that played out like a dystopian thriller," says Lucey. "When you think about it, 2020 was truly stranger than fiction with the most unimaginable script—and that’s what we brought to life with each narrative."

The theme for the 24th annual BFF is “The Clearing” – a name that Brooklyn Film Festival Executive Director Marco Ursino says “is about safe distancing from all the accumulated pain and anger of the past year and is about getting re-acquainted with life’s important values. Fundamentally, ‘The Clearing’ is a message of hope that we want to spread, while trying to leave the ‘Covid tunnel’ behind us.”

The films will be shown on Big Screen Plaza on 6th Avenue in Brooklyn and run socially across Facebook, Instagram and Twitter. They will also feature as trailers at the BFF itself, which is New York's longest-running competitive film festival and takes place June 4-13. .




Apr 29, 2021
Client :
Brooklyn Film Festival
Agency :
Havas New York
Chief Creative Officer :
Dan Lucey
Chief Executive Officer :
Laura Maness
President and Chief Strategy Officer :
Tim Maleeny
Group Creative Director :
Jay Hunt
Creative Director :
Mary Ashton Burgh
Creative Director :
Akos Papp
Creative Director :
Juliana Bonsanti
Creative Director :
Matthew DeCoste
Managing Director :
Elena Grasmann
Account Supervisor :
Quinn Levin
Head of Strategic Planning :
Alexis deMontaigu
Executive Producer :
Suzanne Crowe
Head of Production :
Cathy Pitegoff
Head of Integrated Production :
Melissa Tifrere
Production :
Hemingway Films
Executive Producer :
Charlotte Woodhead
Creative Director :
Ben Quinn
Producer :
Sally Hanson
Production Manager :
Joan Wu
Director of Photography :
Tim Hudson
Production Designer :
Kim Rees
Costume Designer :
Fiona Chilcott
Key Hair and Makeup :
Michele McKaig
Post-Production :
Arcade Edit
Partner/Executive Producer :
Sila Soyer
Editor :
Brad Waskewich
Assistant Editor :
Sam Barden
Producer :
Ellen Lavery
Flame Artist :
Tristian Wake
Flame Assistant :
Mark Popham
Post-Production :
Founding Partner/Executive Producer :
Mary Tomasiewicz
Founding Partner/Mixer :
Eric Thompson
Mixer :
Conrad Sanguineti
Post-Production :
The Mill
Colorist :
Fergus McCall
Executive Producer :
Rochelle Brown
Associate Producer :
Lucy Gatanis
Senior Color Assistant :
Andrew Ceen
Senior Color Assistant :
David Franzo
Color Assistant :
Aaliyah Lambert
Color Assistant :
Stephanie Park
Post-Production :
Ring The Alarm
Executive Producer :
Renee Krumweide
Creative Director :
Dylan Marder
Composer :
Jimmy Ascuitto
Composer :
Stuart Miller
Visual Effects Supervisor :
Jonah Hall
Executive Director :
Marco Ursino
Director of Development :
Susan Mackell
Production Manager :
Galen Bremer

Need a credit fix? Contact the Creativity Editors

Project Type