The Brooklyn Film Festival puts a cinematic spin on the weirdness of 2020
Havas CCO Dan Lucey created promos in the style of film noir and horror
Editor's Pick
Many of us may have spent the last 12 months feeling like we were living inside a dystopian horror film or something dreamed up by an avant-garde director. That's the approach taken by the Brooklyn Film Festival in a couple of promo films that put a cinematic slant on some of the weirdness that upended our lives in 2020.
The Festival worked with Dan Lucey, chief creative officer of Havas New York, and director Ben Quinn, creative director of Hemingway Films, on the trailers. One, "Expedition," starts off in film noir style. A man dons a protective mask and gloves for what seems to be a dangerous mission as his partner looks fearfully on. It turns out he's embarking on a trip to buy groceries.
Another film, "Visitors," goes down the horror route (with nods to "The Shining," "Us" and "Get Out,") as two ghostly-looking figures appear outside a couple's home, knocking on their glass door. "They're back," says the protagonist. "Why won't they leave us alone?" The perfectly innocent 2020 explanation: it's just Grandma and Grandpa coming to look at the baby through a window.
Both films end with the line, "If last year was a film, it would be playing at the Brooklyn Film Festival."
“We were inspired by a year that played out like a dystopian thriller," says Lucey. "When you think about it, 2020 was truly stranger than fiction with the most unimaginable script—and that’s what we brought to life with each narrative."
The theme for the 24th annual BFF is “The Clearing” – a name that Brooklyn Film Festival Executive Director Marco Ursino says “is about safe distancing from all the accumulated pain and anger of the past year and is about getting re-acquainted with life’s important values. Fundamentally, ‘The Clearing’ is a message of hope that we want to spread, while trying to leave the ‘Covid tunnel’ behind us.”
The films will be shown on Big Screen Plaza on 6th Avenue in Brooklyn and run socially across Facebook, Instagram and Twitter. They will also feature as trailers at the BFF itself, which is New York's longest-running competitive film festival and takes place June 4-13. .
Credits
- Date
- Apr 29, 2021
- Client :
- Brooklyn Film Festival
- Agency :
- Havas New York
- Chief Creative Officer :
- Dan Lucey
- Chief Executive Officer :
- Laura Maness
- President and Chief Strategy Officer :
- Tim Maleeny
- Group Creative Director :
- Jay Hunt
- Creative Director :
- Mary Ashton Burgh
- Creative Director :
- Akos Papp
- Creative Director :
- Juliana Bonsanti
- Creative Director :
- Matthew DeCoste
- Managing Director :
- Elena Grasmann
- Account Supervisor :
- Quinn Levin
- Head of Strategic Planning :
- Alexis deMontaigu
- Executive Producer :
- Suzanne Crowe
- Head of Production :
- Cathy Pitegoff
- Head of Integrated Production :
- Melissa Tifrere
- Production :
- Hemingway Films
- Executive Producer :
- Charlotte Woodhead
- Creative Director :
- Ben Quinn
- Producer :
- Sally Hanson
- Production Manager :
- Joan Wu
- Director of Photography :
- Tim Hudson
- Production Designer :
- Kim Rees
- Costume Designer :
- Fiona Chilcott
- Key Hair and Makeup :
- Michele McKaig
- Post-Production :
- Arcade Edit
- Partner/Executive Producer :
- Sila Soyer
- Editor :
- Brad Waskewich
- Assistant Editor :
- Sam Barden
- Producer :
- Ellen Lavery
- Flame Artist :
- Tristian Wake
- Flame Assistant :
- Mark Popham
- Post-Production :
- Honeymix
- Founding Partner/Executive Producer :
- Mary Tomasiewicz
- Founding Partner/Mixer :
- Eric Thompson
- Mixer :
- Conrad Sanguineti
- Post-Production :
- The Mill
- Colorist :
- Fergus McCall
- Executive Producer :
- Rochelle Brown
- Associate Producer :
- Lucy Gatanis
- Senior Color Assistant :
- Andrew Ceen
- Senior Color Assistant :
- David Franzo
- Color Assistant :
- Aaliyah Lambert
- Color Assistant :
- Stephanie Park
- Post-Production :
- Ring The Alarm
- Executive Producer :
- Renee Krumweide
- Creative Director :
- Dylan Marder
- Composer :
- Jimmy Ascuitto
- Composer :
- Stuart Miller
- Visual Effects Supervisor :
- Jonah Hall
- Executive Director :
- Marco Ursino
- Director of Development :
- Susan Mackell
- Production Manager :
- Galen Bremer
Need a credit fix? Contact the Creativity Editors
Related work

Brooklyn Film Festival: The Brooklyn Film Festival has 'something to offend everyone'

Brooklyn Film Festival: A nun, spy and elf queen share #MeToo stories in the Brooklyn Film Festival's statement film

Brooklyn Film Festival: Brooklyn Film Festival : Bad Times Make Great Art (Print)
