Cadbury : Bubbly
The joy of chocolate.
Editor's Pick
Cadbury has been wowing shoppers with a wacky, musical chocolate fountain at London's Westfield Shopping Centre, to kick off a six million pound integrated campaign through Fallon, centered around the idea of 'Joyville'.
The idea of Joyville, a mythical, chocolate-filled land that 'lives in the imagination of chocolate lovers' (and is all kitted out in Cadbury's trademark dark purple), will feature in Cadbury's Dairy Milk TV work including this spot directed by MJZ's Tom Kuntz, for its new Bubbly brand that broke this weekend), plus outdoor, PR, experiential, in-store and digital communications. It will form the basis of a long-term communications platform. The fountain, which launched on January 28 and will be touring the UK, was designed by Made in Fallon and delivered by experiential agency Amplify.
Credits
- Date
- Feb 06, 2012
- Brand :
- Cadbury
- Client :
- Cadbury
- Agency :
- Fallon-London
- Experiential Agency :
- Amplify
- Experiential Agency :
- Amplify
- Creative Director :
- Sam Oliver
- Creative Director :
- Shishir Patel
- Creative :
- Chris Bovill
- Creative :
- John Allison
- Director :
- Tom Kuntz
- Production :
- MJZ
- Design :
- Made in Fallon
- Project Manager :
- Abi Pearl
- Agency Planner :
- Craig Wills
- Agency Producer :
- Rob Punchard
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