Buff City made pumpkin-spice soaps, warns people not to eat them

A campaign from Callen says the product line ‘smells so good you’ll want to eat it’

Published On
Aug 28, 2023
A man eating a bar of Buff City Soap

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If you didn’t get enough pumpkin spice in our roundup last week, here’s more—a line of pumpkin spice bath, body and home products from Buff City Soap, with a cheeky ad campaign promoting it.

Callen made two 30-second spots with an amusingly gross premise—that these soaps smell good enough to eat. Which you really shouldn’t do.


If the actors look remarkably stoic while consuming the soap, that’s because it’s not actually soap—Callen’s production team made the bar of soap out of fudge, and the foaming hand soap from flat soda and edible bubbles. (The Buff City soaps, though, are certainly soapy—and would surely be harder to ingest.

“This is a category led by product and process; we wanted Buff City Soap to be the brand that has more personality than that. One that made ‘boring things’ like chores, fun. And nothing is more fun than a good ol’ fashioned PSA,” said David Hughes, managing director at Callen.

The national campaign went live last week in broadcast, social, digital and in-store.

“We’re thrilled to partner with Callen to bring awareness to the masses for what our fans love about Buff City Soap—that you can customize nearly every product we make for your body, home and laundry to smell amazing with our Pumpkin Spice fragrance,” said Chad Brizendine, chief marketing officer at Buff City Soap. 


Aug 28, 2023
Client :
Buff City Soap
Agency :
Chief Marketing Officer :
Chad Brizendine
Chief Merchandising Officer :
Mindi Coday
Marketing Director :
Nora De La Rosa
Creative Director :
Abby Ludeman
Chief Creative Officer :
Craig Allen
Art Director :
Casey Phillips
Copywriter :
Russ Rizzo
Head of Production :
Amy Kommatas
Managing Director :
David Hughes
Account Director :
Payton Brown
Account Coordinator :
Anna Campbell
Production :
The Southern Influence
Co-Director :
Craig Allen
Co-Director :
Chris Olfers
Still Photographer :
Chris Olfers
Producer :
Arielle Olfers
Director of Photography :
Lee Phelan
Gaffer :
Ben Oliver
1st Assistant Camera :
Jack Lewandowski
Production Coordinator :
Kees Henskens
Stylist :
Stephanie Bohn
BTS Photography and Finishing :
Brian Pfaff
Production Assistant :
Nihel Ayari
Post-Production :
Editor :
Brendan Hogan
Producer/EP :
Gina Pagano
Assistant :
Zach Gentry
Sound Design :
Sam Shaffer
Sound Design/ Mix :
Corey Bauman
Colorist :
Dan Stuyck

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