Helena Bonham-Carter outlines the perils of dating in 2020 for Bumble

Spot by Brooklyn Brothers highlights how difficult it is to find love in a pandemic

Published On
Dec 09, 2020

Editor's Pick

Helena Bonham-Carter, who already provided the voiceover for an Apple Watch ad earlier this year, fronts a new U.K. commercial from women-first dating app Bumble, in which she outlines the perils of trying to date in a pandemic.

The spot sees "The Crown" star as a kind of fairy godmother character commenting on the love life of the protagonist, who's being nagged by her family to find a partner, but finding it tough when you're meant to stay two meters apart, have nothing to talk about because life has been so boring, and going "out out" means taking the bins out. There's also the inevitable pee in the park (thanks to U.K. regulations about only meeting people outdoors).

The humorous scenario has a serious point; Bumble says its research shows that 71% of people feel that their dating life has been "significantly impacted" in 2020. And only 49% of those that were dating were confident about how to actually date this year. 

The spot was created via Brooklyn Brothers and directed by French director Chloe Bailly via Caviar. “We wanted to make an insightful film that speaks to young women during this crazy year that’s been hard on singles,” said Cali Oliver, creative director at Brooklyn Brothers, in a statement

Bonham-Carter added, "I have single friends and I think this year has been incredibly difficult [for them]. I think Bumble have done their research and found that a lot of people who are single have felt that they’ve lost a year and they feel even more isolated than they normally would."

 

Credits

Date
Dec 09, 2020
Client :
Bumble
Agency :
Brooklyn Brothers
Founding Partner & CCO :
George Bryant
Creative Director :
Cali Oliver
Writer :
Charlotte Adorjan
Senior Creative :
Hannah Drury
Joint Head of Strategy :
Will Sansom
Senior Account Director :
Georgia Dixon
Managing Director :
Jillian Reedy
Producer :
Sasha Mantel
Production Company :
Caviar
Director :
Cloé Bailly
Producer :
Polly Du Plessis
EP :
Sorcha Sheperd
DOP :
Olan Collardy
Editor :
Stitch
Editor :
Flaura Atkinson
Music Company :
Radford Music
Music Supervisor :
James Radford
Grade :
Cheat
Colorist :
Toby Tomkins
Post Production :
No.8

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