Kristin Scott Thomas, Matt Smith and Naomi Campbell star in Burberry's minimalist holiday film

Stylish spot is directed by Juno Calypso

Published On
Nov 15, 2018

Editor's Pick

Burberry has lined up a host of stars to look stylish and moody in this year's Christmas campaign for the brand, including actress Kristin Scott Thomas, "The Crown" star Matt Smith, rapper MIA, Naomi Campbell -- and, er, Naomi Campbell's mom. 

The online spot is set to the "Carol of Bells" and is directed by artist and photographer Juno Calypso. It has a somewhat more minimalist aesthetic than, for example, the brand's lavish 2016 holiday spot about the life of its founder Thomas Burberry. In this spot, we open on a mystical-looking Winter Wonderland but pan out to find it's only on a TV screen, in a stark-looking diner where "The Crown" star Smith is lunching at a formica table with MIA. Meanwhile Scott Thomas looks beautiful but frustrated in her Burberry trench on a packed commuter train, and Campbell and her mother are pictured not on the catwalk but watching TV slumped on a sofa in Burberry check, Campbell lolling against her mom's knee. (There's one scene where they do, however, look suitably luxurious as they tuck into a festive feast.)

It's a stylish mix of grunge and glam: Burberry says the ad "explores the dance between the reality and fantasy of a very British Christmas, drawing on her own experiences and rituals; from the unpredictable British weather to family togetherness, delayed trains to festive feasts."