Send A Burberry-Lipsticked Kiss

Fashion brand sends an imprint of your lips to a friend

Published On
Jun 12, 2013

Editor's Pick

With Burberry Kisses, the fashion brand teamed up with Google (under its Art, Copy and Code project) to let people send an interactive kiss to anyone anywhere in the world.  To send one, users need to pucker up in front of their webcam (ideally using Google Chrome). Using "kiss-detection" technology, the site will detect the outline of their lips, which they can choose to dress up with a Burberry lipstick color. If they are using a touch screen mobile or tablet, you they actually kiss your screen and the lip outline will be taken from there. After that, they can write a short message and send it to someone from their Google+ friends list or via email. The app shows the envelope flying to the recipient's destination across a 3D landscape. The recipient gets an email, from which they can see the same journey, read the message and respond with a kiss of their own.

Credits

Date
Jun 12, 2013
Brand:
Google/Burberry
Client:
Google/Burberry
Agency:
Grow Interactive
Creative Director:
Drew Ungvarsky
Tech Director:
Brian Walker
Lead Creative:
Matt Clack
Lead Producer:
Todd Lower
Lead Developer:
Ricky Williams
Lead Developer:
Matt CampbeIl
3D Lead Artist:
Joe Branton
Art Director:
Bruno Porrio
Production Director:
Eric Green
Producer:
Sonya Parker
Animator:
Jason Levesque
Designer:
Josh Newton
Developer:
Mark Lundin
Developer:
JR Smith
Developer:
Gabe Molochko
Developer:
Darius Pilapil
Developer:
Daniel Burke
Developer:
Will Jardine
Developer:
Jeff Penano
Developer:
Billy Kurilko
Developer:
Benjamin Blundell
3D Artist:
Noah Li
Agency:
Google
3D Artist:
Juan Rubio
Creative:
Eric Lohman
Content Artist:
Jason Fugh
Content Artist:
Marleigh Culver
Executive Producer:
Sandra Nam
Producer:
Shana Opperman
Head of Advertising Arts:
Aman Govil

Need a credit fix? Contact the Creativity Editors

Industry
Project Type