Burberry’s artful autumn vignettes find celebs roaming the British outdoors

Burberry, known for its visually extravagant spots in recent years, takes a more character-driven approach in its latest work—a campaign from creative agency Frosty and Smuggler directors rubberband called “It’s Always Burberry Weather.” Seven spots feature celeb ambassadors on the fashion brand’s roster: actors Olivia Colman, Barry Keoghan and Zhang Jingyi; model Cara Delevingne; England footballers Cole Palmer and Eberechi Eze; and musician Little Simz. Each spot presents a lighthearted scenario of the subject, each sporting a different piece of Burberry outerwear, navigating the outdoors. For example, Colman (above) is seen driving through the countryside, telling a childhood story about counting sheep to fall asleep, when she comes upon an actual herd. Keoghan chats with a waitress about his acting lines. Jingyi drives a convertible with the top down through the rain across a glowing Albert Bridge. And Eze and Palmer both enjoy a little fishing (the Palmer video is almost 10 minutes long, and very little actually happens). The campaign features seven key Burberry styles: the trench, the Harrington, the quilt, the puffer, the parka, the aviator and the duffle. “Burberry is about protection, functionality and the outdoors,” said Daniel Lee, the brand’s chief creative officer. “We are always inspired by our archive and the innovation and creativity of the brand. The campaign promotes the house’s silhouettes: protective and enduring.” “It’s Always Burberry Weather” is taken from a slogan in the Burberry archive. Also revived from Burberry’s history is the Shelter, an illustration of a man and woman standing back-to-back with two dogs, which was used as a brand signifier from the late 1970s until the early 1990s. The image will be used across social media, in-store events and out-of-home activations. More Creativity coverage from Ad Age: Sign up for our daily Creativity newsletter to see the best stories of the day.

Burberry’s artful autumn vignettes find celebs roaming the British outdoors

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