Burger King informs consumers that its restaurants are nowhere in sight

Outdoor campaign reminds passersby that delivery is available

Published On
Nov 13, 2019

Editor's Pick

Burger King isn’t afraid to admit its weaknesses. Its Halloween campaign revealed that ghosts don’t seem to have a taste for the Whopper, another effort showed how its food has sent consumers to the ER, while yet another campaign highlighted the dangers of its flame grilling.

Now, a new outdoor push running in France is informing customers that there isn’t a Burger King restaurant anywhere in their vicinity. Signs created out of Buzzman Paris feature the restaurant’s logo and an arrow with various distances or locations: 150M, 400M, 450M away or on the third floor of a shopping center, suggesting how far they may have to travel for a BK burger. But instead, they end with a line: “There is no restaurant.”

Customers need not worry, however. The posters promote the fact that they can now get BK in those areas through delivery service Deliveroo.