Burger King's duct-taped French fry is a cheaper option to Maurizio Cattelan's $120,000 banana

Latest stunt from Buzzman Paris mocks the artist's Art Basel piece

Published On
Dec 09, 2019

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Last week, artist Maurizio Cattelan unveiled his latest creation at Art Basel in Miami—a banana duct-taped to a wall with the asking price of $120,000. Later, another artist, David Datuna, walked up to it and ate it, claiming the “performance” for his own portfolio. 

Ever-agile marketer Burger King has now jumped into the conversation promoting its own piece, a French fry taped to a wall—but it will leave the eater only one euro cent poorer.

The idea is the latest out of Buzzman, the agency also recently responsible for BK’s typo-ridden campaign and another that intentionally failed to tell consumers where the nearest restaurant was.