Burger King 'censors' its burgers so Belgians don't get too excited about its drive-ins reopening
Latest effort by Buzzman comes as restaurant lockdown in easing in Belgium
Apr 23, 2020
Restaurants in Belgium have been closed since March 12, but in the past few days, both McDonald's and Burger King have announced that they are opening up their drive-in outlets.
To promote this to customers and whet their appetites ahead of the reopening, Burger King and agency Buzzman have posted images on social media of some of its sandwiches—but "censored" by placards so that customers don't get too excited before the drive-ins resume on April 23.
"Drive reopening soon. In the meantime, let's avoid any frustration" says one placard, covering up the image of a Whopper. "No really. There's no point hurting yourself," says another.