Burger King champions inclusivity in Brazil with ad featuring a blind protagonist
Campaign by David is first broadcast spot to feature audio description
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Burger King is catering for a more diverse audience in Brazil with an ad that features a blind protagonist.
The spot, created by David Sao Paulo, features Eduardo, a visually impaired man, in the lead role, trying out a Double Cheddar and a Big King, sandwiches in Burger King's current 2x15 promo, wearing a BK crown. Eduardo gives a brief description of the sandwiches and says: "One of the things I say I'll believe it when I see it." The tagline is "We welcome everyone."
The campaign will run on TV as well as digital media, and is the first spot on Brazilian broadcast TV to feature audio description in the main audio channel, rather than as an optional add-on.
Rafael Donato, David's Creative VP, says that both client and agency learned a great deal from this new project. "It's the type of job that shifts your perspective on people with visual disabilities and we hope this does the same with our audience," he said in a statement. "Although blind, Eduardo doesn't see his disability as a handicap. Quite the opposite, he's the type of guy who can laugh at himself and enjoys a good laugh, like every good Burger King lover."
Credits
- Date
- Jul 31, 2019
- Client :
- Burger King
- Agency :
- David SP
- Managing Director :
- Sylvia Panico
- Creative VP :
- Rafael Donato
- Creative Director :
- Edgard Gianesi
- Copywriter :
- Bernardo Tavares
- Art Director :
- Paulo Damasceno
- Account :
- Carolina Vieira
- Account :
- Rafael Giorgino
- Account :
- Roberta Magalhães
- Account :
- Martina Adati
- Production DAVID :
- Fabiano Beraldo
- Production DAVID :
- Silvia Neri
- Production DAVID :
- Fernanda Peixoto
- Production DAVID :
- Brunno Cunha
- Production DAVID :
- Gustavo Viola
- Planning :
- Daniela Bombonato
- Planning :
- Carolina Silva
- Planning :
- Bruno Gomiero
- Media :
- Marcia Mendonça
- Media :
- Mateus Madureira
- Media :
- Felipe Braga
- Media :
- Renata Oliveira
- Social Media :
- Lucas Patricio
- Production Company :
- Café Royal
- Director :
- Joca_Georgia Guerra Peixe
- Executive Producer :
- Moa Ramalho
- Photography :
- Thiago Beck de Vicentis
- Sound Production :
- Jamute Audio
- Client Approval :
- Ariel Grunkraut
- Client Approval :
- Thais Nicolau
- Client Approval :
- Natalie Burztyn
- Client Approval :
- Marilia Santos
- Client Approval :
- Stephanie Pellin
Need a credit fix? Contact the Creativity Editors
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