Burger King knows plenty of people wish they could jump ahead to the end of 2020, so it is making those dreams come true in a small way with a Christmas in July push.
BK decked out one of its Miami locations to make it look like a winter wonderland. From adorning the building with twinkly lights and putting a giant wreath around the logo to having a Santa hat-capped worker staffing the drive-thru, the place definitely has a holiday feel. Passersby, donning the now common face masks, were even treated to the sight of snow being blown by a nearby machine. In Miami. In July.
The brand’s social media channels are also set to have a Christmas vibe starting July 23.
The “Merry Christmas” campaign comes from David Sao Paulo and David Miami.
The push won’t last until December 25. Burger King says the Burger King restaurant in Miami Lakes is set to be decorated in the Christmas spirit until July 28.
For those outside Miami to get into the holiday spirit—or, perhaps, to start saving for gifts?—BK is promoting a 2 for $5 mix and match offer that includes the Whopper, Big Fish, Original Chicken Sandwich and Chicken Fries.