Burger King taps comedians to prepare the French for the end of lockdown
The chain is opening restaurants up for drive-in and delivery only
Editor's Pick
Video call comedy seems to have been a big theme this past week, with brands such as Maltesers and Heineken tapping into people's attempts to socialize via video, as well as filmmakers like Benji Weinstein and agency Don't Panic documenting the awkwardness of work Zoom meetings. Now here's one from Burger King in France, which comes as the country prepares to ease its lockdown restrictions from May 11, and the chain is gradually opening up some restaurants for drive-in and delivery only.
The spot, via agency Buzzman, features a selection of comedians/actors who have appeared in some of its previous advertising, but speaking remotely via video call. Plenty of video call humor ensues, from photobombing pets and screaming babies to people dropping their laptops and showing their pants—but it also gets across the message that BK is just a delivery or drive-thru away.
Credits
- Date
- May 08, 2020
- Client :
- Burger King (France)
- Agency :
- Buzzman
- Marketing Director :
- Alexandre Simon
- Product Marketing Officer :
- Carole Rousseau
- Marketing Value and Delivery Project Manager :
- Clarence Zidouhia
- President and Executive Creative Director :
- Georges Mohammed-Cherif
- Vice – President :
- Thomas Granger
- Managing Director :
- Julien Levilain
- Art Director :
- Philippe Boucheron
- Copywriter :
- Patrice Lucet
- Head of Account :
- Loic Coelho
- Account Manager :
- Adélaïde Destaillats
- Account Executive :
- Fany Maupou
- Head of Social Media :
- Julien Scaglione
- Consultant of Social Media :
- Félix Brunot
- Consultant of Social Media :
- Arnaud Cherbonnier
- Head of PR & Communication :
- Amélie Juillet
- PR & Communication Manager :
- Paul Renaudineau
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