Burger King taps comedians to prepare the French for the end of lockdown

The chain is opening restaurants up for drive-in and delivery only

Published On
May 08, 2020

Editor's Pick

Video call comedy seems to have been a big theme this past week, with brands such as Maltesers and Heineken tapping into people's attempts to socialize via video, as well as filmmakers like Benji Weinstein and agency Don't Panic documenting the awkwardness of work Zoom meetings. Now here's one from Burger King in France, which comes as the country prepares to ease its lockdown restrictions from May 11, and the chain is gradually opening up some restaurants for drive-in and delivery only.

The spot, via agency Buzzman, features a selection of comedians/actors who have appeared in some of its previous advertising, but speaking remotely via video call. Plenty of video call humor ensues, from photobombing pets and screaming babies to people dropping their laptops and showing their pants—but it also gets across the message that BK is just a delivery or drive-thru away.



May 08, 2020
Client :
Burger King (France)
Agency :
Marketing Director :
Alexandre Simon
Product Marketing Officer :
Carole Rousseau
Marketing Value and Delivery Project Manager :
Clarence Zidouhia
President and Executive Creative Director :
Georges Mohammed-Cherif
Vice – President :
Thomas Granger
Managing Director :
Julien Levilain
Art Director :
Philippe Boucheron
Copywriter :
Patrice Lucet
Head of Account :
Loic Coelho
Account Manager :
Adélaïde Destaillats
Account Executive :
Fany Maupou
Head of Social Media :
Julien Scaglione
Consultant of Social Media :
Félix Brunot
Consultant of Social Media :
Arnaud Cherbonnier
Head of PR & Communication :
Amélie Juillet
PR & Communication Manager :
Paul Renaudineau

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