Burger King taps comedians to prepare the French for the end of lockdown
The chain is opening restaurants up for drive-in and delivery only
May 08, 2020
Video call comedy seems to have been a big theme this past week, with brands such as Maltesers and Heineken tapping into people's attempts to socialize via video, as well as filmmakers like Benji Weinstein and agency Don't Panic documenting the awkwardness of work Zoom meetings. Now here's one from Burger King in France, which comes as the country prepares to ease its lockdown restrictions from May 11, and the chain is gradually opening up some restaurants for drive-in and delivery only.
The spot, via agency Buzzman, features a selection of comedians/actors who have appeared in some of its previous advertising, but speaking remotely via video call. Plenty of video call humor ensues, from photobombing pets and screaming babies to people dropping their laptops and showing their pants—but it also gets across the message that BK is just a delivery or drive-thru away.