Burger King offers Harry and Meghan one of its 'crowns'

Campaign from Argentina is piggybacking on 'Megxit'

Published On
Jan 13, 2020

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As the furor over 'Megxit' continues, Burger King Argentina is piggybacking on the royal crisis with a social post offering Prince Harry and his wife Meghan a job, and one of its "crowns."

The campaign, by agency Hoy, appeared on Instagram as well as in Argentinean national newspaper Clarin, and takes the form of a letter opening: "Dear Dukes, if you are looking for a job, we have a new crown for you."

It goes on to invite the royal couple to "do as thousands of people and take the first steps in the workforce with us."

BK isn't the first brand to get in there and offer the Royal couple jobs: last week U.S. game-themed restaurant chain Main Event did the same, offering them roles as "Royal Patrons of Fun," and Twitter has been full of memes, gifs and more speculating on what jobs the pair might do in future (including Meghan playing herself in "The Crown").

We're also not sure addressing them as "dukes" is going to tempt Meghan and Harry—if anything, it's Duke and Duchess—and anyway, it seems Meghan has a lucrative possible career doing Disney voiceovers. 

Credits

Date
Jan 13, 2020
Client:
Burger King
Agency:
Hoy
Managing Director:
Pedro Di Risio
Managing Director:
Ernest Riba
Executive Creative Director:
Nicolas Zarlenga
Head of Art:
Fernando Oltolina
Creative Team:
Bárbara Gedacht
Creative Team:
Cristián Tarzi
Head of Clients Services and Business Development:
Lucila Castellani
Media Manager:
Agustina Militerno
Media Director:
Florencia Igartúa
Account Executive:
María Belén de Bártolo
Responsible for the client:
Martín González
Responsible for the client:
Nerina Baldassarre

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