Burger King's green Halloween bun is clinically proven to give you nightmares

Brand carried out sleep studies on people after eating the 'Nightmare King'

Published On
Oct 18, 2018

Editor's Pick

Burger King's Halloween campaign this year revolves around a special green bun called the "Nightmare King" that the brand has proven--well, sort of--will give you nightmares.

The burger, as well as the green sesame seed bun, contain innocent-sounding ingredients such as savory flame-grilled beef, chicken fillet, melted American cheese, thick cut bacon, creamy mayonnaise, and onions, but a film by agency David Miami suggests they're anything but. 

It details how the brand carried out sleep studies on 100 participants at a sleep and neuro clinic in Florida, showing that the people were 3.5 times more likely to have nightmares after eating the burger. ("Someone in my dream turned into the burger," relates one woman-- somewhat chillingly.)

While we can't be certain that the bad dreams aren't simply the aftermath of eating something atypically green, having wires fixed to your scalp and sleeping in a hospital bed attached to machines, it's certainly an original Halloween idea. Plus, people can also order the burger to be delivered to their door via Postmates--making it an unusual Halloween gift.  It will be available for a limited time beginning October 22for $6.39.




Oct 18, 2018
Client :
Burger King
Agency :
Managing Director/Global COO :
Paulo Fogaca
Executive Creative Director :
Ricardo Casal
Executive Creative Director :
Juan Javier Peña Plaza
Senior Art Director :
Jean Zamprogno
Senior Copywriter :
Fernando Pellizzaro
Art Director :
Andy Tamayo
Copywriter :
Nellie Santee
Copywriter :
Alexander Allen
Creative Coordinator :
Cristina Cornejo Ayala
Head of Global Production :
Veronica Beach
Senior Producer :
Carlos Torres
Producer :
Kelly Allen
Associate Producer :
Brenda Osorno
Senior Business Affairs Manager :
Barbara Karalis
Head of Account Management :
Carmen Rodriguez
Account Director :
Stefane Rosa
Global Chief Marketing Officer :
Fernando Machado
Head of Global Brand Marketing :
Marcelo Pascoa
Sr. Brand Manager of Global Marketing :
Rogelio Magana
Clinical Study :
Florida Sleep & Neuro Diagnostic Services, Inc.
Clinical Study :
Dr. Jose Gabriel Medina
Clinical Study :
Gina Peralta
Clinical Study :
Paramount Trials
Clinical Study :
Dr. Julian Mesa
Survey Research :
Goldforest Inc.
Photographer :
Ale Burset
Post Production :
Diego Speroni
Production House :
Executive Producer :
Marcela Moracci
Chief of Production :
Isabel Fuertes
Kreative Kontent
Director :
Fro Rojas
Executive Producer :
Debbie Margolis Horwitz
Director of Photography :
Adolfo Ferro
Production Manager :
Gabby Crohn
Director :
Kevan Bean
Producer :
Sarah Colpitts
Food Stylist :
Nir Adar
Edit Company :
Cosmo Street Editorial
Editor :
Jeff Grippe
Assistant Editor :
Andrew Corrales
Producer :
Kacie Gomez
Executive Producer :
Yvette Cobarrubias
Radio Audio Post :
Beacon Street Studios
Mixer :
Amber Tisue
Mix Assistant :
Aaron Cornacchio
Senior Mix Producer :
Kate Vadnais
Design Studio :
PR :
Alison Brod Marketing + Communications
Senior Vice President :
Brooke Scher Morgan
Director :
Adrianna Lauricella

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