There's no need to worry about Burger King's ad with packed restaurants
Campaign from David Madrid actually promotes drive-thru outlets in Brazil
Jun 07, 2021
At first glance, you might be pretty shocked by Burger King's latest ads from Brazil, where the pandemic is sadly still raging.
The print campaign consists of images of crowded, packed out restaurants and long lines at the chain's outlets. Plus, no-one is wearing a mask. However, the text is there to reassure you. "Feeling uncomfortable?" it asks. "Don't worry, this is 2019."
The campaign, created via David Madrid, actually promotes Burger King's drive-thru, contactless experience. That itself isn't pictured, but never mind; the clever creative already has your attention, even if it did make you feel worried for a moment.