There's no need to worry about Burger King's ad with packed restaurants
Campaign from David Madrid actually promotes drive-thru outlets in Brazil
By
Alexandra Jardine
Published On
Jun 07, 2021
Editor's Pick
At first glance, you might be pretty shocked by Burger King's latest ads from Brazil, where the pandemic is sadly still raging.
The print campaign consists of images of crowded, packed out restaurants and long lines at the chain's outlets. Plus, no-one is wearing a mask. However, the text is there to reassure you. "Feeling uncomfortable?" it asks. "Don't worry, this is 2019."
The campaign, created via David Madrid, actually promotes Burger King's drive-thru, contactless experience. That itself isn't pictured, but never mind; the clever creative already has your attention, even if it did make you feel worried for a moment.
Credits
- Date
- Jun 07, 2021
- Client :
- Burger King (Brazil)
- Agency :
- David-Madrid
- Global CCO & Partner :
- Pancho Cassis
- Global COO :
- Sylvia Panico
- Executive Creative Director :
- André Toledo
- Executive Creative Director :
- Saulo Rocha
- Executive Creative Director :
- Edgard Gianesi
- Creative Director :
- Fred Bosch
- Creative Director :
- Rogério Chaves
- Creative Director :
- Fabricio Pretto
- Copywriter :
- Guilherme Pinheiro
- Copywriter :
- Tito Rocha
- Art Director :
- Pedro Sattin
- Account :
- Luiza Prata Carvalho
- Account :
- Carolina Vieira
- Account :
- Lucila Mengide
- Account :
- Rafael Giorgino
- Account :
- Juliana Chediac
- Media :
- Márcia Mendoça
- Media :
- Felipe Braga
- Media :
- Renata Oliveira
- Strategic Manager :
- Patricia Urgoiti
- Producer :
- Diego Baltazar
- Global Chief Marketing Officer :
- Fernando Machado
- Global Brand Marketing :
- Iwo Zakowski
- Global Brand Marketing :
- Diego Suarez
- Burger King Brazil :
- Ariel Grunkraut
- Burger King Brazil :
- Filipe Botton
- Burger King Brazil :
- Fernanda Harb
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