There's no need to worry about Burger King's ad with packed restaurants

Campaign from David Madrid actually promotes drive-thru outlets in Brazil

Published On
Jun 07, 2021

Editor's Pick

At first glance, you might be pretty shocked by Burger King's latest ads from Brazil, where the pandemic is sadly still raging.

The print campaign consists of images of crowded, packed out restaurants and long lines at the chain's outlets. Plus, no-one is wearing a mask. However, the text is there to reassure you. "Feeling uncomfortable?" it asks. "Don't worry, this is 2019."

The campaign, created via David Madrid, actually promotes Burger King's drive-thru, contactless experience. That itself isn't pictured, but never mind; the clever creative already has your attention, even if it did make you feel worried for a moment. 

Crowded Burger King in Doha
 
 
Crowded Burger King in Minsk
 
 
Crowded Burger King in Istanbul

Credits

Date
Jun 07, 2021
Client :
Burger King (Brazil)
Agency :
David-Madrid
Global CCO & Partner :
Pancho Cassis
Global COO :
Sylvia Panico
Executive Creative Director :
André Toledo
Executive Creative Director :
Saulo Rocha
Executive Creative Director :
Edgard Gianesi
Creative Director :
Fred Bosch
Creative Director :
Rogério Chaves
Creative Director :
Fabricio Pretto
Copywriter :
Guilherme Pinheiro
Copywriter :
Tito Rocha
Art Director :
Pedro Sattin
Account :
Luiza Prata Carvalho
Account :
Carolina Vieira
Account :
Lucila Mengide
Account :
Rafael Giorgino
Account :
Juliana Chediac
Media :
Márcia Mendoça
Media :
Felipe Braga
Media :
Renata Oliveira
Strategic Manager :
Patricia Urgoiti
Producer :
Diego Baltazar
Global Chief Marketing Officer :
Fernando Machado
Global Brand Marketing :
Iwo Zakowski
Global Brand Marketing :
Diego Suarez
Burger King Brazil :
Ariel Grunkraut
Burger King Brazil :
Filipe Botton
Burger King Brazil :
Fernanda Harb

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