Burger King creates an airplane-style safety video for its restaurant reopening in France
Film by Buzzman adds humor to advice on masks, hand sanitizer and more
Jun 25, 2020
As Burger King reopens its restaurants in France after the pandemic, the chain has issued some advice/reassurance to customers about health and hygiene requirements. However, this being Burger King, it's done with a good dose of humor, in the style of an airplane safety video.
The social film, by agency Buzzman, is narrated by French comedian Fred Testot as the voice of the pilot and is acted out by a Burger King employee in the style of cabin crew giving a safety demo. The advice includes tips on masks—don't wear a Halloween one; hand sanitizer—don't mistake it for ketchup; gloves—don't try and order with boxing gloves, and more. Testot also employs a Franglais-like mish-mash of language, which adds to the humor.
The campaign is running on TV and social media from today.