Burger King creates an airplane-style safety video for its restaurant reopening in France

Film by Buzzman adds humor to advice on masks, hand sanitizer and more

Published On
Jun 25, 2020

Editor's Pick

As Burger King reopens its restaurants in France after the pandemic, the chain has issued some advice/reassurance to customers about health and hygiene requirements. However, this being Burger King, it's done with a good dose of humor, in the style of an airplane safety video.

The social film, by agency Buzzman, is narrated by French comedian Fred Testot as the voice of the pilot and is acted out by a Burger King employee in the style of cabin crew giving a safety demo. The advice includes tips on masks—don't wear a Halloween one; hand sanitizer—don't mistake it for ketchup; gloves—don't try and order with boxing gloves, and more. Testot also employs a Franglais-like mish-mash of language, which adds to the humor. 

The campaign is running on TV and social media from today. 



Jun 25, 2020
Client :
Burger King (France)
Agency :
Marketing Director :
Alexandre Simon
Product Marketing Officer :
Carole Rousseau
President and Executive Creative Director :
Georges Mohammed-Cherif
Vice – President :
Thomas Granger
Managing Director :
Julien Levilain
Creative Director :
Louis Audard
Creative Director :
Tristan Daltroff
Art Director Assistant :
Vincent Tavernier
Head of Account :
Loic Coelho
Account Executive :
Fany Maupou
Head of Social Media :
Julien Scaglione
Consultant of Social Media :
Félix Brunot
Head of PR & Communication :
Amélie Juillet
PR & Communication Manager :
Paul Renaudineau
Rights Management :
Dee Perryman
Head of TV Production :
Vanessa Barbel
TV Production :
Benoit Crouet
Production :
Sound Production :
Director :

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Project Type