Spirits don't like it, but Burger King takes a chance on the living with its Ghost Whopper

The fast feeder enlists a psychic medium to promote its Halloween-themed burger

Published On
Oct 21, 2019

Editor's Pick

Burger King may have conducted the eeriest taste test to date. Along with David Miami, it tapped Riz Mirza, who describes himself as a psychic medium and trance channel, to see if spirits would enjoy its latest offering, dubbed "The Ghost Whopper." 

The $4.59 burger, available for a limited time from Oct. 24 at 10 BK restaurants, includes a quarter-pound beef patty topped with tomatoes, lettuce, mayonnaise, ketchup, pickles and onions on a white-cheddar-cheese flavored “spectral-white” sesame seed bun.

Unlike many Burger King spots, a new film promoting the spooky-looking Whopper one doesn’t take place in a Burger King. Instead, Mirza is seen inside the Alexandria Hotel in Los Angeles, which blocked off an entire wing in the 1930s after reported paranormal sightings. That’s where he sits to invite ghosts into his body to taste the burger.

The reviews aren’t exactly all out of this world.

“It is filth,” Mirza (or a ghost?) says, before flinging a Ghost Whopper across the room.

Whether the voices heard are actually his or those of the deceased is up for debate. The other guests around the table only watch as Mirza tries the burger. One wonders if they even got a chance to sample the Ghost Whopper.

The Ghost Whopper follows last year’s Nightmare King, a chicken, cheese and bacon concoction served on a glazed green sesame seed bun.

Credits

Date
Oct 21, 2019
Client:
Burger King
Agency:
David-Miami
Global COO:
Sylvia Panico
Global CCO:
Pancho Cassis
Executive Creative Director:
Ricardo Casal
Executive Creative Director:
Juan Javier Peña Plaza
Group Creative Director:
Fernando Pellizzaro
Group Creative Director:
Jean Zamprogno
Sr. Copywriter:
Alexander Allen
Sr. Art Director:
Andy Tamayo
Copywriter:
Nellie Santee
Group Account Director:
Stefane Rosa
Account Supervisor:
Jenny Gobel
Assistant Account Executive:
Nneoma Chukwueke
Director of Strategy:
Jon Carlaw
Senior Brand Planner:
Stephanie Salvador
Jr Planner:
Vanessa Amaral
Head of Global Production:
Veronica Beach
Executive Producer:
Carlos Torres
Producer:
Ricardo Ceballos
Production Coordinator:
Tomas Diego
Sr. Business Affairs Manager:
Barbara Karalis
Creative Coordinator:
Luisa Candido
Global Chief Marketing Officer:
Fernando Machado
Head of Global Brand Marketing:
Marcelo Pascoa
Sr. Brand Manager of Global Marketing:
Rogelio Magana
Sr. Brand Manager of Global Marketing:
Mary Toups
Production Company:
Gifted Youth
Director:
Daniel Gray Longino
Executive Producer:
Josh Morse
Head of Production:
Casey Wooden
Producer:
Malcom Wax
Director of Photography:
Chris Darnell
Production Designer:
Adrina Rose Garibian
Prod Designer:
Woodshop
Producer:
Trevor Shepard
Executive Producer:
Tom Lazarevich
Director:
Erin Dallesandro
Director of Photography:
Ursula Camack
Prod Designer:
Sam Swisher
Edit:
Cosmo Street Editorial
Editor:
Hugo Jordan
Flame Artist:
Shinya Sato
Motion Graphics Artist:
John Erdman
Producer:
Tina Evanow
HoP:
Marie Mangahas
Managing Partner/ EP:
Yvette Cobarrubias
Color:
Apache
Colorist:
Quinn Alvarez
Producer:
Stefanie Schaldenbrand
Managing Partner/ EP:
LaRue Anderson
Sound:
Beacon Street Studios
ALL FOOD Sound Designer:
Rommel Molina
LIVE ACTION Long Form Sound Designer:
Amber Tisue
Senior Producer:
Kate Vadnais
Executive Producer:
Leslie DiLullo
Executive Producer:
Adrea Lavezzoli
Managing Partner:
Andrew Feltenstein
PR Agency:
Alison Brod Marketing + Communications
Social Media Agency:
MullenLowe
Design Agency:
Jones Knowles Ritchie
Chief Creative Officer:
Tosh Hall
CEO:
Sara Hyman
Creative Director:
JB Hartford
Chief Creative Officer:
Tosh Hall
CEO:
Sara Hyman
Creative Director:
JB Hartford
Design Director:
Matt Egan
Senior Designer:
JP Elliot
Designer:
Kevin Davis
Group Account Director:
Jenna Portela
Senior Account Manager:
Francesca Zaccone
Account Executive:
Emily Purdy
Head of Strategy:
Gavin May
Strategy Director:
Ana Camargo
Head of Integrated Production:
Juliet Thompson
Production Assistant:
John Colon
Visualizer/Retoucher:
Simon Verrill

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