Spirits don't like it, but Burger King takes a chance on the living with its Ghost Whopper
The fast feeder enlists a psychic medium to promote its Halloween-themed burger
Editor's Pick
Burger King may have conducted the eeriest taste test to date. Along with David Miami, it tapped Riz Mirza, who describes himself as a psychic medium and trance channel, to see if spirits would enjoy its latest offering, dubbed "The Ghost Whopper."
The $4.59 burger, available for a limited time from Oct. 24 at 10 BK restaurants, includes a quarter-pound beef patty topped with tomatoes, lettuce, mayonnaise, ketchup, pickles and onions on a white-cheddar-cheese flavored “spectral-white” sesame seed bun.
Unlike many Burger King spots, a new film promoting the spooky-looking Whopper one doesn’t take place in a Burger King. Instead, Mirza is seen inside the Alexandria Hotel in Los Angeles, which blocked off an entire wing in the 1930s after reported paranormal sightings. That’s where he sits to invite ghosts into his body to taste the burger.
The reviews aren’t exactly all out of this world.
“It is filth,” Mirza (or a ghost?) says, before flinging a Ghost Whopper across the room.
Whether the voices heard are actually his or those of the deceased is up for debate. The other guests around the table only watch as Mirza tries the burger. One wonders if they even got a chance to sample the Ghost Whopper.
The Ghost Whopper follows last year’s Nightmare King, a chicken, cheese and bacon concoction served on a glazed green sesame seed bun.
Credits
- Date
- Oct 21, 2019
- Client :
- Burger King
- Agency :
- David-Miami
- Global COO :
- Sylvia Panico
- Global CCO :
- Pancho Cassis
- Executive Creative Director :
- Ricardo Casal
- Executive Creative Director :
- Juan Javier Peña Plaza
- Group Creative Director :
- Fernando Pellizzaro
- Group Creative Director :
- Jean Zamprogno
- Sr. Copywriter :
- Alexander Allen
- Sr. Art Director :
- Andy Tamayo
- Copywriter :
- Nellie Santee
- Group Account Director :
- Stefane Rosa
- Account Supervisor :
- Jenny Gobel
- Assistant Account Executive :
- Nneoma Chukwueke
- Director of Strategy :
- Jon Carlaw
- Senior Brand Planner :
- Stephanie Salvador
- Jr Planner :
- Vanessa Amaral
- Head of Global Production :
- Veronica Beach
- Executive Producer :
- Carlos Torres
- Producer :
- Ricardo Ceballos
- Production Coordinator :
- Tomas Diego
- Sr. Business Affairs Manager :
- Barbara Karalis
- Creative Coordinator :
- Luisa Candido
- Global Chief Marketing Officer :
- Fernando Machado
- Head of Global Brand Marketing :
- Marcelo Pascoa
- Sr. Brand Manager of Global Marketing :
- Rogelio Magana
- Sr. Brand Manager of Global Marketing :
- Mary Toups
- Production Company :
- Gifted Youth
- Director :
- Daniel Gray Longino
- Executive Producer :
- Josh Morse
- Head of Production :
- Casey Wooden
- Producer :
- Malcom Wax
- Director of Photography :
- Chris Darnell
- Production Designer :
- Adrina Rose Garibian
- Prod Designer :
- Woodshop
- Producer :
- Trevor Shepard
- Executive Producer :
- Tom Lazarevich
- Director :
- Erin Dallesandro
- Director of Photography :
- Ursula Camack
- Prod Designer :
- Sam Swisher
- Edit :
- Cosmo Street Editorial
- Editor :
- Hugo Jordan
- Flame Artist :
- Shinya Sato
- Motion Graphics Artist :
- John Erdman
- Producer :
- Tina Evanow
- HoP :
- Marie Mangahas
- Managing Partner/ EP :
- Yvette Cobarrubias
- Color :
- Apache
- Colorist :
- Quinn Alvarez
- Producer :
- Stefanie Schaldenbrand
- Managing Partner/ EP :
- LaRue Anderson
- Sound :
- Beacon Street Studios
- ALL FOOD Sound Designer :
- Rommel Molina
- LIVE ACTION Long Form Sound Designer :
- Amber Tisue
- Senior Producer :
- Kate Vadnais
- Executive Producer :
- Leslie DiLullo
- Executive Producer :
- Adrea Lavezzoli
- Managing Partner :
- Andrew Feltenstein
- PR Agency :
- Alison Brod Marketing + Communications
- Social Media Agency :
- MullenLowe
- Design Agency :
- Jones Knowles Ritchie
- Chief Creative Officer :
- Tosh Hall
- CEO :
- Sara Hyman
- Creative Director :
- JB Hartford
- Chief Creative Officer :
- Tosh Hall
- CEO :
- Sara Hyman
- Creative Director :
- JB Hartford
- Design Director :
- Matt Egan
- Senior Designer :
- JP Elliot
- Designer :
- Kevin Davis
- Group Account Director :
- Jenna Portela
- Senior Account Manager :
- Francesca Zaccone
- Account Executive :
- Emily Purdy
- Head of Strategy :
- Gavin May
- Strategy Director :
- Ana Camargo
- Head of Integrated Production :
- Juliet Thompson
- Production Assistant :
- John Colon
- Visualizer/Retoucher :
- Simon Verrill
Need a credit fix? Contact the Creativity Editors