Use a Burger King billboard as a video conference background and get a free Whopper

Fast feeder finds a way to give its outdoor ads airtime when we're all indoors

Published On
Apr 28, 2020

Editor's Pick

With outdoor advertising a major casualty of the pandemic, marketers are having to come up with inventive ways to get their billboards seen by everyone sheltering indoors. Burger King has come up with one way around it—by bribing people with Whoppers.

Burger King is promising customers a free additional Whopper with any Whopper purchase if they use one of its billboards as their virtual backdrop during their virtual conference calls. They'll need to download a billboard image from Burger King's Twitter account, use it during an online conference, upload a photo on Twitter and tweet @BurgerKing with the hashtag #HomeOfTheBillboards.

BK will then send them a direct message with a buy-one-get-one-free code to be redeemed on the BK App. The free burgers, one per person, are only available via participating U.S. restaurants, and not with delivery. 

The campaign was created by David Buenos Aires.

Credits

Date
Apr 28, 2020
Client:
Burger King
Agency:
David-Buenos Aires
Global CCO & Partner:
Pancho Cassis
Global COO:
Sylvia Panico
Executive Creative Director:
Ignacio Flotta
Executive Creative Director:
Nicolas Vara
Executive Creative Director:
Rafael Donato
Creative Director:
Nicolas Goldstein
Creative Director:
Juan Pablo Tyrer
Creative Director:
Edgard Gianesi
ACD:
Rogério Chaves
ACD:
Fabricio Pretto
Art Director:
Pedro Mezzini
Copy:
Augusto Callegari
Managing Director:
Emanuel Abeijon
Group Account Director:
Lucila Mengide
Group Account Director:
Stefane Rosa
Account Team:
Belen Rodriguez
Account Team:
Julieta Altare
Account Team:
Carolina Vieira
Account Team:
Rafael Giorgino
Account Team:
Juliana Chediac
Account Team:
Jenny Gobel
Account Team:
Rachel Startz
Production:
Fabiano Beraldo
Production:
Fernanda Peixoto
Production:
Andressa Cardoso
Planning:
Juan Manuel Jofre
Planning:
Daniela Bombonato
Planning:
Carolina Silva
Planning:
Tabata Pimentel
Media Team:
Marcia Mendonça
Media Team:
Mateus Madureira
Media Team:
Felipe Braga
Media Team:
Letícia Defina
Media Team:
Renata Oliveira
Innovation & Technology:
Toni Ferreira
Innovation & Technology:
Gustavo Nanes
Social Media:
Lucas Patrício
Head of Marketing:
Luz Fochezato
Marketing Manager:
Martín González
Marketing Analyst:
Nerina Baldassarre
Head of Marketing:
Ariel Grunkraut
Marketing Director:
Thais Nicolau
Marketing Manager:
Filipe Botton
Marketing Coordinator:
Fernanda Harb
Marketing Analyst:
Maria Eduarda Darme
Media:
Vinícius Simon
Marketing Officer Global Chief:
Fernando Machado
Head of Global Marketing:
Diego Suarez
Sr Brand Manager Global Marketing:
Rachel Kellerman
President Burger King North America:
Chris Finazzo
Head of Marketing North America:
Marcelo Pascoa
Head of Marketing North America:
Renato Rossi
Director of Marketing Communications:
Rogelio Magana
Manager Advertising:
Rachel Williams
Director Media & Social Channels:
Jorge R. Oliveira
Social Media Digital Marketing:
Flavia Guetter
Sr. Analyst Media:
Rebecca Richardson
Manager Mobile App:
Preston Nix
Social Agency:
MullenLowe

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