Burger King is letting you turn your house into a 'Home of the Whopper'
The brand is giving signs to customers using its home delivery app as coronavirus distancing continues
Editor's Pick
Fast food brands have been hyping their delivery options during the coronavirus lockdown, and even now that some areas are opening up restaurants, home drop-off is still a popular choice for those who don't want to mingle or eat outside.
To highlight this and promote its BK app, Burger King is offering customers their own giant "Home of the Whopper" sign to put on their house. The campaign, by David Miami, enters customers for a chance to win a sign every time they order a home delivery on the BK app. We'd say this is one for really die-hard BK fans—or alternatively, those just doing it for the 'gram. But there is an incentive: as well as having Burger King come and install their sign, the winner also gets free delivery throughout the summer.
Several of Burger King's other campaigns during lockdown have also focused on the at-home option, including its "Stay Home of the Whopper" commercial and instructions on how to make a Whopper at home. The brand is also getting creative as it opens up again; this week in France it issued an airline-style safety video emphasizing its hygiene and social distancing measures.
Credits
- Date
- Jun 25, 2020
- Client :
- Burger King
- Agency :
- David-Miami
- Global CCO & Partner :
- Pancho Cassis
- Global COO :
- Sylvia Panico
- Managing Director :
- Ricardo Honegger
- Group Creative Director :
- Fernando Pellizzaro
- Group Creative Director :
- Jean Zamprogno
- Associate Creative Director :
- Curtis Caja
- Associate Creative Director :
- Jose Sancho
- Sr. Copywriter :
- Dan Flora
- Sr. Art Director :
- Aaron Willard
- Global Chief Strategy Officer :
- Paula Vampre
- Strategy Director :
- Jon Carlaw
- Junior Planner :
- Vanessa Amaral
- Group Account Director :
- Stefane Rosa
- Management Supervisor :
- Jenny Gobel
- Account Executive :
- Rachel Startz
- Executive Producer :
- Carlos Torres
- Associate Producer :
- Brenda Osorno
- Senior Business Affairs Manager :
- Barbara Karalis
- Business Affairs Manager :
- Elizabeth Torriente
- Editor :
- Alexander Brizuela
- Production Company :
- Unicorns&Unicorns
- Techincal Director :
- Sun Komen
- Head of Digital :
- Ralph Kuijpers
- Executive Producer :
- Adrianne McCurrach
- Executive Producer :
- Alexis Celic
- Art Director :
- Ceara Adamson
- Producer :
- Edmond Bilbasoo
- Production Manager :
- Lendi Slover
- Photographer :
- Andrew Giammarco
- Photographer Asst :
- Tyler Moriarty
- Production Designer :
- Daniel Fox
- Art PA/Driver :
- Vicki Klein
- ART PA :
- Will Conant
- Set PA/Drive :
- Bradley Virshup
- BTS Shooter/Interview :
- Matt Boman
- Drone Operator & 360 :
- Liz McDermott
- Drone Operator :
- Alexis Mendez
- Drone Operator :
- Jeff Stein
- In-Office PA :
- Amanda Larsh
- Location Manager :
- Vincent Lopez
Need a credit fix? Contact the Creativity Editors
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